Job Functions:Brand Strategy, Creative & Storytelling- Own the annual and quarterly marketing strategy, calendar, priorities, and budget, aligned with company goals, sales plans, product releases, and available resources.
- Serve as the brand steward for Augusta Distillery and its products, maintaining a consistent premium position, voice, visual identity, and consumer experience across every channel while developing go-to-market plans for new products and major brand initiatives.
- Lead creative concepting and development across campaigns, paid and organic social, website, email, print, point-of-sale, events, photography, video, packaging support, and sales materials. Be willing to write, edit, build briefs, direct design, and jump into execution when needed.
- Own the content strategy and detailed content calendar. Direct the internal design/content resource and outside content partners to produce a steady pipeline of high-quality, on-brand photography, video, graphics, and copy.
Digital Marketing, Paid Media & Consumer Growth- Own paid social strategy and execution, including Meta and other relevant platforms, with responsibility for audience targeting, creative testing, campaign structure, budget allocation, optimization, and performance reporting.
- Manage paid search, retargeting, SEO, organic social, and creator/influencer activity as appropriate, using disciplined testing to improve reach, engagement, conversion, and return on marketing spend.
- Own email and CRM strategy, including list growth, segmentation, product-release communications, lifecycle campaigns, and programs designed to strengthen first-party consumer relationships and repeat purchasing.
- Build practical reporting using GA4, Google Tag Manager, Meta Ads Manager, e-commerce analytics, and other available data. Turn data into clear actions and ensure digital marketing and age-gating are executed in accordance with applicable alcohol-industry requirements.
Website, DTC, Homeplace & Sales Support- Lead the strategy, partner selection, build, content development, and launch of a new Augusta Distillery website, with strong attention to brand presentation, user experience, SEO, analytics, and conversion.
- Own the marketing side of DTC and e-commerce, including digital merchandising, product-release strategy, landing pages, promotional calendars, conversion optimization, and coordination with Shopify, Square, DTC partners, or other commerce platforms as applicable.
- Partner with the distillery and retail teams to grow on-site sales, tours, experiences, events, and special bottle releases so the physical and digital consumer experiences reinforce one another.
- Partner closely with sales to create sell-in presentations, product stories, photography, point-of-sale materials, samples, SWAG, digital assets, and product-knowledge materials, and to build integrated launch plans for distributors, retailers, DTC, and the homeplace.
PR, Events, Partnerships & Marketing Operations- Work with outside PR partners to develop the right stories, press opportunities, awards strategy, product-launch support, and ongoing brand awareness for Augusta Distillery.
- Plan or support brand activations, tastings, consumer events, partnerships, charitable activities, and community engagement that fit the brand and can be executed effectively by a lean organization.
- Lead and develop one direct report who works across graphic design, sales support, and content creation. Manage agencies, freelancers, photographers, videographers, developers, printers, and other vendors with clear scopes, timelines, budgets, and expectations.
- Maintain a detailed monthly marketing calendar, manage competing priorities and the marketing budget, organize creative assets, and build simple processes that allow a small team to move quickly while maintaining quality and accountability.
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