Head of Marketing

About Our Client

Our client provides the fastest, most accurate platform for General Contractors, Sub-Contractors, Suppliers, and Construction Service Providers to spot early, viable projects. Our AI engine delivers real-time, 100% coverage of public & private construction opportunities, commercial to industrial, concept to completion. We turn raw project signals into actionable, relationship-ready intelligence that drives revenue for the built-world.

Role Snapshot

Our client is looking for a growth-minded, data-obsessed, builder-leader who thrives at the intersection of marketing, analytics, and revenue. As Head of Marketing, you'll own our positioning, GTM strategy, and full-funnel execution, turning the platform into the default starting point for construction business development. You'll report to the CEO, lead a small team (plus agencies/freelancers), and build a high-performance growth engine aligned to customer LTV, CAC efficiency, and funnel optimization.

What You'll Tackle

• Funnel Math: Demand Gen & Paid Media

• Lead with a quantitative POV, CAC/LTV lens, always. Test, iterate, and scale campaigns across paid social, search, and traditional channels with transparent ROI and attribution tracking.

• Messaging & Positioning
  Craft persona-specific narratives rooted in customer data and behavior insights. Regularly A/B test positioning variants to optimize downstream conversion and retention.

• Website & Conversion Pages
  Lead a redesign focused on journey-stage conversion (cold to MQL to SQL). Establish event-based tracking and heatmap analysis to boost engagement and form-fill rates.

• Growth Engine (PLG + Sales-Assisted)
  Define activation metrics and optimize self-serve + assisted funnels using funnel modeling, cohort analysis, and retention curve insights. Implement in-product experiments to accelerate expansion and upsell.

• GTM Launch Playbooks
  Build repeatable, data-backed GTM templates for new geos, segments, and features. Track and report performance across top-of-funnel (TOFU) through closed-won.

• Content & Thought Leadership
  Create SEO- and lead score-informed content calendars. Distribute high-conversion media (founder-authored POVs, event recaps, podcasts) across organic and paid channels.

• Events & Field Marketing
  Design geo-targeted campaigns to lift pre-event brand recall. Benchmark MQL and pipeline contribution per event to refine investments.

• Brand & Community Presence
  Expand into new digital platforms and embed our client in industry conversations. Ensure brand consistency and track brand lift across community efforts.

What Makes You a Fit

• 8+ years in B2B SaaS marketing, with 3+ owning product-led growth motions

• Strong understanding of LTV:CAC ratios, funnel modeling, lead scoring frameworks, and conversion rate optimization

• Proven ability to position complex technical products for multiple stakeholders and double pipeline within 1218 months

• Hands-on and strategic: you can write crisp copy in the morning, brief designers by noon, and present LTV insights to the board by EOD

• Deep channel experience: SEO, lifecycle, ABM, paid, field, and partner marketing

• Fluent in tools like GA4, HubSpot, Segment, Mixpanel, and Looker; data comes first, always

• Collaborative team leader who recruits A-players and partners well with sales, product, and customer success

• Excellent storytelling and executive comms skills; comfortable as the external face of the company

Benefits

• Category-defining product with clear PMF, strong retention, and paying customers

• Backed by top construction execs & investors with a runway to dominate North America

• High-impact role on a tight-knit leadership team: your blueprint becomes the company's marketing playbook