Head of Marketing

Hi there!

At Flipflow, we're looking for a Chief Marketing Officer (CMO) to join our leadership team and own the full Marketing strategy, execution and positioning of a category-defining B2B SaaS platform. This is a true C-level role, working hand-in-hand with the CEO and Sales leadership to build a world-class Enterprise GTM engine.

We're not looking for "just" demand generation. We're looking for someone who knows how to build brand, credibility and pipeline at the same time, in complex B2B Enterprise environments. If you've led Marketing in B2B SaaS, understand Enterprise buying cycles, and want to play a key role in international expansion - this role is for you.

About Flipflow & Our Mission

Flipflow is a Retail Market Intelligence & Digital Shelf Analytics SaaS platform, currently scaling internationally after strong growth in Spain and Latin America. Since our launch in 2022, our mission has been clear:

To give brands, manufacturers and retailers a real-time, actionable and reliable Operation System and AI copilot to understand their products, competitors and markets - enabling better business decisions.

Retail is undergoing one of the biggest transformations in its history: markets are global, competition is intense, and margins depend on data, execution and intelligence. At Flipflow, we believe real-time competitive intelligence is no longer optional - it's essential.

Your Challenge & Impact

Flipflow already has:

• A strong product with clear differentiation
• Enterprise customers in Spain, Mexico and LATAMA growing
• Sales team and a proven commercial motion
• Small but very organized Marketing Team (2 ppl)

Now, we're entering a new phase: International expansion (Europe, US and beyond), Stronger Enterprise positioning, Building brand authority and category leadership.

As CMO, your mission is to build and scale the Marketing function that supports this next stage. You will be responsible for:

• Defining Flipflow's global positioning and narrative
• Building a tight Marketing Sales Enterprise GTM engine
• Making Flipflow a recognized thought leader in Retail Intelligence
• Driving pipeline through ABM, events, content and brand

This role has a direct impact on revenue, market perception and long-term company value.

What will you do?

As CMO, you will own Marketing end-to-end:

• Strategy & Positioning

• Define and own global brand positioning, messaging and narrative.

• Build a clear category story that differentiates Flipflow in the Retail Intelligence space.

• Translate product complexity into clear, compelling value for Enterprise buyers.

• GTM & Sales Alignment

• Work in extremely close partnership with Sales leadership (true Enterprise GTM tandem).

• Design and execute Account-Based Marketing (ABM) strategies aligned with target accounts.

• Support Enterprise sales cycles with the right content, assets, events and narratives.

• Ensure Marketing is measured not only on leads, but on pipeline quality and impact.

• International Expansion

• Lead Marketing strategy for new market entry (Europe, US, Nordics, etc.).

• Adapt messaging, content and campaigns to different geographies and ICPs.

• Build credibility fast in new markets through brand, events and partnerships.

• Content, Brand & Thought Leadership

• Own Flipflow's content strategy (blog, social, reports, whitepapers, insights, POVs…).

• Position Flipflow as a thought leader in Retail, Digital Shelf, Pricing, Market Intelligence and AI.

• Drive presence in industry events, conferences and key ecosystems.

• Ensure brand consistency and high quality across all touchpoints.

• Team Leadership

• Lead and grow the Marketing team, you will start working with 2 amazing teammates. Our Inbound Marketing Lead (Alba) and a Graphic/UX Designer (Valentina).

• Set clear priorities, processes and expectations.

• Build a scalable international Marketing organization as the company grows.

• Metrics & Impact

• Define and track Marketing KPIs aligned with company goals.

• Connect brand, content and ABM efforts to pipeline and revenue impact.

• Continuously improve processes, tools and execution.

Your Profile

Proven experience as CMO, Head of Marketing or equivalent in B2B SaaS, ideally Enterprise-focused.

• Strong understanding of Enterprise GTM motions and long sales cycles.
• Experience building and executing ABM strategies and campaigns.
• Demonstrated ability to build brand and pipeline simultaneously.
• Track record of working very closely with Sales in a revenue-driven setup.
• Experience leading and scaling Marketing teams.
• Comfortable owning strategy and execution, from high-level narrative to details.
• Strong communication skills and ability to influence at C-level.
• Fluent English is required.
• Hands-on, pragmatic and comfortable in fast-growing environments.

Core Competencies

At Flipflow, we believe great CMOs combine vision, execution and commercial impact. We're looking for someone with:

• Strong strategic thinking and market intuition
• Deep understanding of B2B Enterprise buyers
• Excellent cross-functional collaboration (especially with Sales)
• Brand sensibility and high quality standards
• Ownership mentality and bias towards impact
• Comfort operating in ambiguity and scale-up environments

What We Offer

• Compensation: Competitive package aligned with experience and impact
• Strategic ownership: You will shape Flipflow's global GTM and brand
• International challenge: Lead Marketing as we expand globally
• High-impact role: Direct influence on revenue, positioning and company value
• Flipflow culture: High standards, autonomy, trust and strong collaboration
• Flexibility: Hybrid working model (weekly local presence needed)
• Location: Based in Valencia

Our Commitment

At Flipflow, Marketing is not a support function - it's a core growth engine. As CMO, you will:

• Be part of the leadership team
• Work side by side with Sales and Product
• Have the autonomy to build something ambitious
• Help define a new category in Retail Intelligence - worldwide

If you want to build a global B2B SaaS brand, lead Enterprise GTM, and play a defining role in an international scale-up - we'd love to meet you. Position managed by our partner Candee.