Head of North America Consulting Partner Marketing, North America Partner Marketing

The Head of North America Consulting Marketing at AWS leads the organization responsible for partner marketing strategy, planning and execution for global system integrator, national resellers and consulting partners in US and Canada. This role develops and executes strategic, data-driven ABM and partner marketing programs to drive demand and revenue, managing partner coverage, joint marketing plans, MDF planning and approval processes. The role is responsible for both partner-led and AWS-led demand generation programs via targeted motions, like ABM and scale mechanisms. The ideal candidate brings extensive experience building, leading and developing large, complex marketing teams that grow customer demand globally. The candidate will be able to demonstrate communication skills, analytical capabilities, deep understanding of the marketing mix, and proven ability to work cross-functionally with multiple stakeholders.

Key job responsibilities

• Develop, own and execute the North America Consulting Partner Marketing plan including ABM, integration into AWS-led demand generation, MDF planning, and partner-led demand generation.
• Develop, own and execute the joint partner marketing plans to support partner growth strategies with customers.
• Hire and develop a team of NAMER Consulting partner marketing professionals that plan and deliver partner demand generation programs including integrated campaigns, digital marketing and events.
• Partner closely with field and global marketing to ensure a unified marketing strategy across the Geo- specifically the development of account based marketing programs and scale strategies with partners.
• Work closely with the global partner and direct sales leaders to understand regional priorities and execute plans to drive opportunities and pipeline that can support them.
• Drive cross-functional collaboration with extended marketing teams (Digital Marketing, events, Field teams) to execute partner-led programs.
• Work with AWS Marketing teams to share best practices and ensure alignment across different marketing efforts.
• Set goals, measure and report outcomes to the internal business and external partner stakeholders.

About the team

Partner Marketing, is a highly motivated global team that sits at the heart of how AWS grows with and through its partner ecosystem. Its purpose is straight forward: Partner Marketing expands AWS reach across customer segments by building joint marketing strategies and plans with priority partners. This role is within the NAMER Partner Marketing Team.