A Growing Food Manufacturer located in Northern NJ is hiring for a Head of Trade Marketing leader!
Were looking for a resourceful, driven leader to connect Sales, Marketing, Branding, and Operations and turn strategy into impactful retail execution. This role is ideal for a collaborative, detail-oriented leader who thrives in a fast-paced, entrepreneurial environment. Youll drive retail readiness, lead promotional planning, align marketing strategies with retailer needs, and play a key role in bringing new product launches to life. And this is how you'll do it...
Go-to-Market Planning & Execution
- Partner with Marketing to develop and execute annual GTM plans and timelines.
- Tailor marketing strategies to key customers and channels.
- Coordinate cross-functional deliverables to ensure readiness for key account meetings.
- Track GTM milestones and proactively identify execution gaps and risks.
Channel Strategy & Portfolio
- Support the development of channel-specific portfolio strategies.
- Identify commercial and portfolio gaps and partner with Marketing and Branding to address them.
- Collaborate with Marketing, Category Management, and Sales Strategy to align brands, formats, and pack configurations to the right channels and customer segments.
- Partner with Marketing to commercialize new opportunities and close portfolio gaps.
Trade Spend & Promotion Management
- Partner with Sales Operations on forecasting, promotional planning, and optimization.
- Develop and manage promotional calendars aligned with GTM strategies.
- Support the adoption and ongoing use of Trade Promotion Management (TPM) tools.
- Evaluate trade program performance and ROI to drive continuous improvement.
Innovation & Launch Execution
- Lead cross-functional launch readiness across Sales, Marketing, and Branding.
- Coordinate timelines, specifications, display assets, and customer-specific requirements.
- Track launch KPIs and support post-launch performance reviews to identify opportunities for improvement.
Keyword: Trade Marketing, TMP, CPG Food, Manufacturing
Required Experience:
- Bachelors degree in Marketing, Business, or a related field; MBA preferred.
- 7+ years of experience in CPG, including 3+ years in Trade Marketing, Sales Strategy, or a related function.
- Proven experience managing and optimizing trade spend programs.
- Hands-on experience with Trade Promotion Management (TPM) systems, including implementation and/or ongoing use.
- Experience supporting new product launches at retail and managing cross-functional launch timelines.
- Strong proficiency in PowerPoint, Excel, and data analysis tools.
- Excellent communication, presentation, and cross-functional collaboration skills.
Compensation range range is $160k base - $190k base plus bonus and Benefits.
From: LDK Talent Solutions