HEALTHCARE BUSINESS DEVELOPMENT MANAGER (REMOTE/USA) - REVD (Gray Media Group)

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nations largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group, with 46 markets, and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies and the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, as well as studio production facilities Assembly Atlanta and Third Rail Studios.

We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:

• Comprehensive Medical(Rx), Dental and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
• Paid Time Off, including Relocation PTO
• Focus on Caring

Salary/Wage:

$150,000/yr

Job Type:

Full-Time

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Job Summary/Description:

Gray Media is seeking a Health Care Category Expert to support all stations in growing revenue within the health care category. This remote role will serve as a subject-matter expert and strategic partner to local sales teams-providing category insights, go-to-market strategy, and sales enablement to help stations win new business and expand existing advertiser relationships across linear, digital, and integrated solutions.

Duties/Responsibilities include, but are not limited to:

• Partner with station leadership and sellers to identify, develop, and close health care revenue opportunities across Gray Media markets.
• Create and maintain health care category playbooks (target lists, messaging, proof points, packaging recommendations, and category calendar).
• Support stations with pitch strategy, proposal development, and client presentations for priority accounts and agencies.
• Build repeatable sales programs for key segments (health systems, hospitals, clinics, urgent care, specialty practices, senior living, payers, and related services).
• Analyze category performance and provide actionable insights (pipeline development, revenue trends, whitespace opportunities by market).
• Deliver training and coaching to station sellers on health care industry dynamics and consultative selling best practices.

Qualifications/Requirements:

Required Qualifications:

• 5+ years of experience in health care marketing/advertising, media sales, category strategy, or a related role.
• Strong understanding of health care decision-makers and marketing objectives (brand, patient acquisition, service line growth).
• Proven ability to drive or influence revenue through consultative strategy and cross-functional execution.
• Strong communication and presentation skills; able to work effectively with stakeholders across many markets.
• Ability to manage multiple priorities and travel as needed.

Preferred Qualifications:

• Experience supporting multi-market teams or distributed sales organizations.
• Strong digital advertising knowledge (performance marketing, targeting, measurement/attribution).
• Familiarity with common health care advertising considerations (e.g., compliance, privacy, creative approvals) is a plus.

If you feel you're qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

REVD-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.