HigherEd - Salesforce Marketing Cloud Solution Architect

IntraEdge is seeking a seasoned Salesforce Marketing Cloud Architect with a deep understanding of higher education to join our team. This role is pivotal in designing, implementing, and optimizing comprehensive marketing automation solutions for our clients in the higher education sector. The ideal candidate will possess a strong blend of technical expertise and strategic thinking to drive successful marketing campaigns and improve student recruitment, engagement, and retention.

Location: United States/Canada

Are you a visionary Salesforce Marketing Cloud Solution Architect with a passion for transforming higher education with Marketing Cloud?

IntraEdge is seeking a highly skilled and experienced Salesforce Marketing Cloud Solution Architect to lead the design, development, and implementation of innovative marketing solutions for the higher education industry. The ideal candidate will possess a deep understanding of higher education marketing challenges and opportunities, as well as a proven track record of success in leveraging Salesforce Marketing Cloud to drive student recruitment, engagement, and retention. 

Responsibilities:

• Lead the architecture and design of complex Salesforce Marketing Cloud solutions aligned with higher education business goals.
• Develop and implement comprehensive data strategies, including data integration, cleansing, and segmentation.
• Architect and execute multi-channel marketing campaigns across email, SMS, mobile, and social media channels.
• Leverage AI and machine learning capabilities within Marketing Cloud to optimize campaign performance.
• Integrate Salesforce Marketing Cloud with other Salesforce clouds (Sales Cloud, Service Cloud, Education Cloud) utilizing the Marketing Cloud Connector and external systems.
• Provide functional leadership and mentorship to the marketing cloud team.
• Stay up to date with the latest Salesforce Marketing Cloud features and leading practices.
• Collaborate with clients to understand their marketing objectives and translate them into functional requirements.
• Work with the leadership, sales, and alliances team to develop a go-to-market strategy with prescribed service offerings for higher education clients.
• Support the development of RFP responses, proposals, and SOWs.
• Support orals presentations in response to proposals for clients.
• Work with Salesforce AEs and SEs to develop go-to-market messaging and assets to support the sales pipeline.

Qualifications:

• 5+ years of experience in Salesforce Marketing Cloud implementation and architecture.
• Experience with Salesforce Journey Builder, Automation Studio, and Interaction Studio.
• Salesforce Marketing Cloud Consultant Certification required.
• Proven experience in higher education marketing and student recruitment.
• Strong understanding of data management, analytics, and reporting.
• Expertise in email marketing, SMS, mobile marketing, and social media marketing.
• Experience with data integration and ETL processes.
• Strong analytical and problem-solving skills.
• Strong project management and organizational skills.
• Excellent communication and interpersonal skills.

Additional Considerations for:

• Knowledge of industry standards and regulations (e.g., FERPA, GDPR, CAN-SPAM, etc).
• Experience with data analytics and reporting tools (e.g., Tableau, Google Analytics).
• Understanding of marketing automation platforms and technologies.
• Experience with Salesforce Data Cloud and/or other CDP solutions.

If you're a passionate and results-oriented solution architect who thrives on creative problem-solving, we want to hear from you!