About the Role: BrightStar Care of Lakeland and Winter Haven is looking for a driven and passionate Business Development Representative to help grow our home health care presence in the community. This is an exciting opportunity to make a real difference by connecting families and healthcare partners with the compassionate, high-quality care services they need. If you thrive on building relationships and have a heart for helping others, we want to hear from you!
Responsibilities:
Develop and maintain referral relationships with hospitals, physicians, skilled nursing facilities, and other healthcare partners
Conduct outside sales calls and community outreach to drive home health care referrals and grow census
Represent BrightStar Care at networking events, health fairs, and community organizations in the Lakeland and Winter Haven areas
Collaborate with the clinical and operations team to ensure smooth client onboarding and satisfaction
Track and manage sales activity, referral sources, and pipeline using CRM tools
Identify new market opportunities and develop strategic territory plans to meet growth targets
Educate referral sources and the community on BrightStar Care's full range of home health and personal care services
Requirements:
Previous experience in home health, hospice, healthcare sales, or business development strongly preferred
Proven track record of meeting or exceeding sales goals in a healthcare or related environment
Strong relationship-building and communication skills with a consultative sales approach
Self-motivated, goal-oriented, and able to work independently in the field
Familiarity with the Lakeland and Winter Haven healthcare community is a plus
Valid Florida driver's license and reliable transportation required
Proficiency with CRM software and Microsoft Office Suite
About Us: BrightStar Care of Lakeland and Winter Haven is a trusted provider of in-home care and medical staffing services, dedicated to delivering a higher standard of care to individuals and families throughout Polk County. Our clients love us for our compassionate, skilled caregivers and our commitment to personalized care plans that truly make a difference. Our team members thrive in a supportive, mission-driven culture where their work has a meaningful impact every single day.