Home Health Marketer - Martin

Healthcare Account Executive Home Health
Location: Martin County, FL
Type: Full-Time | Territory-Based

About the Opportunity
An expanding home health organization is seeking a motivated Healthcare Account Executive to help drive referral development and census growth throughout Martin County and nearby communities. This role is focused on building long-term referral relationships, strengthening market presence, and supporting continued growth across the territory.

The ideal candidate is outgoing, self-driven, and experienced in developing relationships within the healthcare community. This is a highly visible field-based role with strong autonomy and growth potential.

About the Organization
This organization delivers skilled home health and private duty services to patients across the Treasure Coast. The clinical team works closely with hospitals, physicians, rehabilitation facilities, and community providers to ensure patients receive high-quality care in the comfort of their homes.

With a patient-first approach, the organization focuses on improving outcomes, reducing avoidable hospitalizations, and helping patients maintain independence and quality of life.

Key Responsibilities

• Develop and maintain referral relationships with physicians, hospitals, rehab facilities, SNFs, ALFs, and case managers

• Generate new home health referrals and admissions through territory management and ongoing outreach

• Create and execute strategic plans to increase referral activity throughout Martin County

• Conduct regular in-person visits, networking meetings, and community outreach efforts

• Partner with discharge planners and internal teams to facilitate smooth transitions into home care services

• Educate referral partners on available programs, clinical services, and patient qualification criteria

• Attend healthcare events, networking functions, and community meetings

• Maintain accurate tracking of referral sources, pipeline activity, and conversion metrics

• Work collaboratively with intake, operations, and clinical leadership teams

• Ensure all business development activities remain compliant with healthcare regulations

Qualifications

• 1 3+ years of home health or healthcare business development experience required

• Demonstrated success generating referrals and growing territory volume

• Existing referral relationships within Martin County or the Treasure Coast preferred

• Knowledge of Medicare guidelines and skilled home health services

• Strong communication and relationship-building skills

• Comfortable working independently in a fast-paced, field-based environment

• Organized with strong follow-up and territory management skills

• Valid Florida driver's license and reliable transportation required

Compensation & Benefits

• Base salary ranging from $70,000 $90,000 based on experience

• Bonus opportunity tied to performance and referral growth

• Medical, dental, and vision insurance

• PTO and paid holidays

• 401(k)

• Mileage reimbursement / car allowance support

• Advancement opportunities within a growing healthcare organization

Why This Role

• Strong clinical and operational support team

• Established reputation within the local healthcare market

• High-growth territory with significant referral opportunity

• Leadership team invested in long-term business development success

• Opportunity to directly impact patient access to quality in-home care

Equal Opportunity Employer
Falcon Recruitment and our client are equal opportunity employers and committed to creating an inclusive workplace for all employees and applicants regardless of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other protected status under applicable law.