Home Health Marketer (Business Development)
Location: Palm Beach County, FL
Type: Full-Time | Field-Based
About the Role
We are seeking a driven and relationship-focused Home Health Marketer to support referral growth and patient admissions throughout Palm Beach County. This is a field-based business development role focused on building strong referral partnerships, increasing census, and expanding the organization's presence within the local healthcare community.
This opportunity is ideal for someone who understands the South Florida healthcare market and has a proven ability to generate consistent home health referrals through strategic outreach, networking, and relationship management.
About the Organization
This organization provides skilled home health and private duty services to patients throughout Palm Beach County and surrounding communities. Through a collaborative, patient-centered approach, the team helps patients safely transition from hospitals, rehab facilities, and physician care into the home setting.
The organization partners closely with physicians, hospitals, skilled nursing facilities, assisted living communities, and healthcare providers to deliver high-quality care focused on improving outcomes, reducing hospitalizations, and supporting patient independence.
What You'll Do
Build and maintain strong relationships with physicians, hospitals, SNFs, ALFs, case managers, and community referral sources
Generate home health admissions (SOCs) through consistent outreach and territory development
Develop and execute strategic growth plans to increase referral volume and market share
Conduct daily field visits, cold calls, lunches, and networking activities within assigned territory
Coordinate with discharge planners and internal clinical teams to ensure smooth patient transitions to home care
Represent the organization at community events, healthcare offices, and industry networking opportunities
Educate referral partners on available services, clinical programs, and patient eligibility
Track referral activity, pipeline growth, and conversion metrics
Collaborate closely with intake, operations, and clinical leadership teams
Maintain compliance with all state and federal home health regulations
What We're Looking For
1 3+ years of home health marketing or healthcare business development experience required
Proven track record generating home health referrals and admissions
Existing relationships within the Palm Beach County healthcare market strongly preferred
Strong understanding of Medicare, skilled home health, and post-acute care processes
Excellent communication, networking, and relationship-building skills
Self-motivated with the ability to work independently in a field-based environment
Strong organizational and time management abilities
Valid driver's license and reliable transportation required
Compensation & Benefits
Base Salary: $70,000 $90,000 depending on experience
Performance-driven bonus structure with strong earning potential
Health, dental, and vision insurance
PTO and paid holidays
401(k)
Car allowance / mileage support
Opportunity for advancement within a growing organization
What Sets This Opportunity Apart
Established clinical and operational infrastructure supporting continued growth
Strong interdisciplinary team focused on patient outcomes and service quality
High-opportunity Palm Beach County territory with strong referral potential
Leadership team committed to supporting business development success
Opportunity to directly impact patient access to quality care at home
Equal Opportunity Employer
Falcon Recruitment and our client are equal opportunity employers and committed to creating an inclusive workplace for all employees and applicants regardless of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other protected status under applicable law.