Best Practices, College Level Faculty, Content Development, Content Management, Detail Oriented, Editing, English Language, Establish Priorities, Family Educational Rights and Privacy Act (FERPA), Social Media, Time Management, Writing Skills
DEPARTMENT: Cynthia Ann Parker College of Liberal Arts
SUPERVISOR TITLE: Professor of English and Writing; Dept Head: English
FLSA STATUS: Non-Exempt
EXEMPTION: N/A
LOCATION: Abilene
TARGET HIRE DATE: 11/17/2025
CONTACT INFORMATION: Dr. Jason King at jking@hsutx.edu.
SUMMARY/SCOPE:
Student Social MediaManager (English Department) Supportthe launch and growth of the English Department's Instagram presence to engagecurrent and prospective students, highlight courses and community, andcommunicate career pathways for English majors. Working closely with theDepartment Chair, this position plans and publishes 2-3 posts per week, adaptsdepartment messaging for social media, and tracks basic performance to informfuture content. Flexible hours; some event coverage as needed.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Plan, draft, and schedule 2-3 Instagram posts per week (Reels, carousels, Stories, captions).
Maintain a simple monthly content calendar aligned with department events, deadlines, and recruitment cycles.
Collaborate with the Chair to prioritize themes and ensure messaging accuracy and tone.
Adapt department materials (class highlights, student/faculty spotlights, outcomes/careers, events) for social media.
Capture/curate light photo and short-form video; request assets from faculty, students, and alumni when needed.
Add alt text, captions, and basic accessibility features to posts.
Follow university brand, FERPA, and consent practices; obtain photo permissions as needed.
Track basic analytics (reach, profile visits, saves, shares, follower growth) and submit a short monthly recap with ideas for improvement.
Uphold a positive, student-forward voice consistent with department values.
EDUCATION/EXPERIENCE:
Current HSU student in good standing.
Demonstrated experience creating social media content (personal, club/org, class project, internship, or freelance).
Strong writing/editing skills and attention to detail.
Familiarity with Instagram best practices (Reels, carousels, Stories, hashtags, alt text, captions).
Ability to meet weekly deadlines and manage a basic content calendar.
Portfolio or 2-4 sample posts/links showing relevant work.
PHYSICAL REQUIREMENTS:
Some lifting up to 10lbs, Ability to sit for several hours
WORK ENVIRONMENT:
Professional office setting, Christian values, friendlyenvironment
ADDITIONAL INFORMATION:
Business casual Attire during work hours, Task and detailoriented, Complete tasks independently after instruction
NON-DISCRIMINATION STATEMENT:
HSU complies with all applicable anti-discrimination laws including those prohibiting discrimination on the basis of age, sex, pregnancy, race, color, national origin, disability, genetic information and military service. HSU is a private university affiliated with the Baptist General Convention of Texas and may lawfully consider an applicant's religion as a selection criterion. HSU is committed tohiring faculty and staff who share an active Christian faith and fully support HSU's mission.
In accordance with the Americans with Disabilities Act (ADA), HSU provides reasonable accommodation to qualified individuals with disabilities who are employees or applicants for employment, except when the accommodation would impose an undue hardship. Requests for reasonable accommodation should be directed to Human Resources.
BACKGROUND SCREEN:
HSU does not discriminate on the basis of race, color, age, sex, disability, genetic information, national or ethnic origin in employment opportunities, in keeping with applicable state and federal law. HSU is committed to maintaining a safe and secure campus environment and protecting the university's financial and physical assets. Therefore, Hardin-Simmons University conducts background checks. Depending on the position, applicants may also be required to consent to a credit check as part of the background check process. As a non-profit institution of higher education committed to Christian faith and values, the University exercises its rights under state and federal law to use religion as a factor in making employment decisions.H
Hardin-Simmons University