HubSpot CRM and Marketing Automation Specialist

Position Title: HubSpot CRM and Marketing Automation Specialist

Company: Reef Capital

Salary:$80,000-$100,000

Location: Lehi, UT

About Reef:

Reef is a Utah-based vertically integrated investment and development firm founded in 2005. Reef's team is currently involved in some of the most prominent development transactions in Utah and other targeted geographies across the United States.

Built on two decades of success, our investment approach combines proven expertise with purposeful innovation. Reef's team has completed more than 500 transactions across all lines of business. In addition to our real estate investment strategy, Reef and/or affiliates own and operate various businesses that add significant long-term value to its projects. We have grown rapidly, growing from about 25 employees to well over 400, with managed assets on behalf of over 750 institutional and individual partners worldwide.

With the motto "Expect the Best," Reef's most prominent developments include Black Desert Resort, a $2 billion luxury resort in Ivins, Utah; Marcella, a luxury private golf community in Park City, Utah; Tributer Resort, Virginia's newest premier private lakeside golf destination; Cornerstone Club, a 5,000-acre residential community, private club, and resort in Telluride, Colorado; Sweetens Cove, a renowned and evolving golf destination nestled in the Tennessee Valley; and the restoration of the historic Coco Palms Resort in Wailua, on the island of Kauai, Hawaii.

At Reef, our mission is to recruit, develop, and retain entrepreneurial individuals who desire to build and create something long-lasting and meaningful. Our business enables bright, committed people to work in high-performing teams within an environment that allows each person to achieve their professional objectives. Reef values a strong culture dedicated to the health and well-being of our employees.

Position Summary:

Reef is seeking a HubSpot CRM and Marketing Automation Specialist to drive revenue growth by designing and operating end-to-end automated marketing programs. This role sits at the intersection of marketing, sales, and data - owning the lifecycle marketing strategy across email and SMS channels to support customer acquisition, conversion, engagement, and retention goals.

The ideal candidate has deep expertise in HubSpot Marketing Hub and CRM, a strong analytical mindset, and a track record of building scalable workflows, segmentation strategies, and personalization programs. You will partner closely with sales, digital, product, content, and analytics teams to design event-triggered messaging, optimize the lead lifecycle, and turn campaign performance data into measurable improvements in conversion and ROI.

Responsibilities:

Marketing Automation & Workflow Design

• Workflow automation: Develop and maintain complex HubSpot workflows - including email nurturing, lead scoring, internal task creation, and data updates - to automate marketing actions and reduce manual work.
• Lifecycle journey design: Design, build, and optimize automated lifecycle journeys (in HubSpot and platforms such as Twilio where applicable), including triggered messaging and multi-step Canvas-style workflows.
• Lifecycle flow ownership: Build and continuously optimize welcome journeys, abandoned enrollment flows, post-purchase onboarding, retention journeys, and reactivation campaigns.
• Event-triggered messaging: Partner with Digital and Product teams to define event-triggered messaging architecture supporting enrollment, onboarding, loyalty adoption, and retention.

CRM Data & Lead Management

• CRM data hygiene: Maintain, segment, and continually clean the HubSpot database to ensure accurate reporting and personalized targeting.
• Lead nurturing & handoff: Align with sales to streamline the lead lifecycle, ensuring seamless handoff, timely follow-up, and clear ownership across stages.
• Segmentation & personalization: Develop segmentation and personalization strategies that improve message relevance, deliverability, and performance across lifecycle programs.

Campaign Execution

• Email & campaign setup: Create, test, and deploy automated email campaigns, SMS programs, forms, and landing pages.
• Template development: Create and refine lifecycle messaging and modify email templates as needed to support speed and performance optimization.
• Calendar management: Maintain lifecycle campaign calendars aligned with global product launches, promotions, and enrollment initiatives.
• Deliverability: Support sender reputation and deliverability best practices across email and SMS programs.

Analytics, Testing & Optimization

• Performance analysis: Analyze lifecycle and campaign performance data to iterate, optimize, and translate insights into actionable strategies that improve ROI.
• A/B & multivariate testing: Develop and execute structured A/B and multivariate testing strategies across lifecycle messaging.
• KPI reporting: Monitor lifecycle KPIs and provide reporting and recommendations to stakeholders, including marketing, sales, and executive leadership.
• Cross-Functional Collaboration & Compliance
• Stakeholder partnership: Collaborate with design, content, analytics, digital, and regional teams to develop scalable lifecycle automation programs.
• Regulatory compliance: Ensure compliance with data privacy regulations including CAN-SPAM, GDPR (where applicable), and SMS consent requirements.
• Continuous learning: Stay current on lifecycle marketing, personalization strategy, and marketing automation platform capabilities to continuously improve performance.

Qualifications:

• Bachelor's Degree in Marketing or similar field is required
• 3-4+ years in marketing automation, marketing operations, or lifecycle marketing roles, with a track record of owning automated programs end-to-end.
• Expert-level knowledge of HubSpot Marketing Hub (Professional or Enterprise) and HubSpot CRM, including workflows, lead scoring, lists, and reporting.
• HubSpot Marketing Software Certification, HubSpot Marketing Automation Certification, or HubSpot Inbound Certification are preferred
• Deep understanding of inbound marketing principles, customer journey mapping, and lifecycle/life stage management.
• Proficiency in analyzing campaigns and funnel data to drive decisions and optimize performance; comfort with dashboards, attribution, and conversion metrics.
• Working knowledge of HTML/CSS for email customization, data privacy regulations (GDPR, CAN-SPAM, SMS consent), and CRM/marketing-stack integrations.
• Hands-on experience designing and executing A/B and multivariate tests, and translating results into iterative improvements.
• Strong written and verbal communication skills with the ability to work across marketing, sales, product, design, and analytics teams.
• Experience with Braze, Marketo, Salesforce Marketing Cloud, or comparable enterprise marketing automation platforms is preferred
• Experience operating SMS lifecycle programs and managing consent, opt-in, and deliverability at scale
• Familiarity with BI/visualization tools such as Looker, Tableau, or Power BI.

Company Benefits:

• 401(k) Plan with Company Match
• Generous Health Plan with HSA Match
• Flexible Paid Time-off
• Daily Company Lunches
• Cell Phone Service Allowance
• Discounts at Company-owned Resorts and Golf Courses