Overview:
Cool Todayis Hiring an
Inbound Marketing Coordinator!!
Looking to work for a company that puts people first?
Want to enrich your own growth with company paid professioanl development?
What about working in a fun and collaborative environment?
Perhaps 401K match means the most to you?
The Inbound Marketing Coordinator is responsible for managing, optimizing, and converting inbound digital leads generated through marketing channels, including Google Local Services Ads (LSA), Google Business Profiles, Yelp, social media, website chat, SMS, and other online platforms. This role serves as the first point of contact for many new customers and plays a critical role in turning marketing-generated opportunities into booked revenue.
This is not a traditional customer service position. This role sits at the intersection of marketing, sales, and operations, with a primary focus on speed-to-lead, lead conversion, customer engagement, and optimizing the performance of digital marketing channels. While this position works closely with the call center and dispatch teams, it is designed to operate as an extension of the marketing department to maximize marketing ROI and lead performance.
This role is ideal for someone interested in marketing, customer engagement, and digital lead strategy who wants to play a direct role in converting marketing efforts into revenue growth.
Cool Today is Florida's premier heating and cooling company, serving the Sarasota, Tampa, Naples, Orlando, & surrounding areas since 1963. We are passionate about growing our business through lifelong relationships with our customers, team members, and community.
What's In It For Me?
- Market Value Compensation ($19-22 per hour)
- 401K Retirement Plan with company match up to 30%
- Life Insurance, Short-Term, and Long-Term Disability
- Special Progam Options: FSA, EAP, Legal Services, and Identiy Theft
- Continuous Training for your Professional Development
- Working in a dynamic, collaborative, and fun environment
- Coached and supported career growth
Responsibilities:
What Will I Do?
- Respond to all inbound digital leads (Google LSA, Google Business Profiles, Yelp, website chat, SMS, etc.) in a timely manner
- Actively monitor and respond to Google Local Services Ad (LSA) leads and messaging opportunities to maximize conversions
- Optimize lead handling processes to improve booking rates, response times, and customer experience
- Engage with customers to understand their needs and guide them toward booking service
- Convert inbound inquiries into scheduled appointments within ServiceTitan
- Maintain fast response times across all platforms (goal: under 1–5 minutes for chat/SMS channels)
- Qualify leads and ensure accurate customer information is captured before booking
- Follow up on missed, open, or unconverted leads to maximize booking opportunities
- Communicate professionally and effectively across written channels including chat, text, email, and online messaging platforms
- Collaborate with dispatch, operations, and call center teams to ensure smooth scheduling and handoff of booked opportunities
- Document all customer interactions and notes within CRM systems
- Monitor trends in lead quality, customer questions, missed opportunities, and booking friction points
- Provide feedback to the marketing team on campaign quality, lead trends, customer behavior, and conversion opportunities
- Support reputation management initiatives by helping guide customers toward review and feedback opportunities when appropriate
Qualifications:
Do I Have What It Takes?
- 1–3 years of experience in customer service, sales, call center, lead conversion, or marketing-related environments (home services experience preferred)
- Strong written communication skills with the ability to professionally engage customers through text and chat platforms
- Experience multitasking across multiple digital platforms simultaneously
- Experience with CRM systems (ServiceTitan experience preferred)
- Interest in marketing, digital advertising, customer engagement, or lead generation strategies preferred
- Understanding of digital lead management, online customer engagement, or inbound marketing is a plus
- Ideal candidates are passionate about how marketing turns into revenue and enjoy analyzing customer interactions, lead trends, and conversion opportunities
- Ability to thrive in a fast-paced, performance-driven environment
- Strong organizational skills and attention to detail
Wrench Group and its affiliates are proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, genetic information, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.The company encourages all qualified candidates who are eligible to work in the United States to apply, but it does not sponsor applicants or employees who require a visa to work legally.
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