Influencer Marketing Manager

m.ph beauty

Los Angeles, CA

JOB DETAILS
SKILLS
Accidental Death and Dismemberment (AD&D), Analysis Skills, Brand Marketing (Branding), Campaigns, Capsules, Cross-Functional, Health Plan, Insurance, Logistics, Mail Processing, Marketing, Marketing Metrics, Mentoring, Negotiation Skills, Organizational Skills, Performance Metrics, Presentation/Verbal Skills, Product Shipments, Product/Service Launch, Public/Media/Press/Analyst Relations, Relationship Management, Sales Management, Sculpture, Team Player, Time Management, Vendor/Supplier Management
LOCATION
Los Angeles, CA
POSTED
1 day ago

Full-time, Los AngelesThe Influencer Marketing manager will oversee m.ph's organic influencer gifting program and earned initiatives. They will also help support other earned initiatives including events, relationship building, UGC sourcing. This role will report into the Senior Manager of Influencer Marketing and will excel in creating a well‑rounded gifting program while also having their finger on the pulse of which influencers are influencing beauty culture and how to engage with them. This role requires great organizational skills and the ability to handle multiple gifting initiatives at a time.Key ResponsibilitiesOwn the execution of m.ph's influencer gifting and seeding strategy across evergreen and launch initiativesLead creator sourcing to build a highly engaged and diverse network of influencers, VIPs, makeup artists, and tastemakers aligned with the brand's vision and target audienceDevelop tailored outreach and targeting strategies for each product launch to maximize earned visibility and engagementManage and mentor influencer marketing support resources (Coordinators, Interns, etc.), ensuring all creator partnerships align with broader brand and marketing objectivesBuild and maintain comprehensive influencer and PR lists with a strategic mix of new, emerging, and retained creators across key audience segmentsOwn end-to-end creator outreach, including communication, relationship management, gifting logistics, and inbox managementPartner cross-functionally with Operations to oversee all mailer logistics, including list set-up, product allocation, shipment tracking, and delivery timelines to ensure a seamless and elevated brand experienceCultivate and maintain strong relationships with influencers, makeup artists, talent teams, and industry contacts to drive long‑term community engagement and retentionSupport the planning and execution of influencer and brand events, including creator attendance and onsite coordinationPartner with the Senior Manager of Influencer Marketing on the development of PR mailers and gifting experiences, including vendor management, creative direction, mood boards, and project timelinesSource and organize influencer-generated content to support organic social, paid media, and broader marketing initiativesIdeate innovative influencer engagement opportunities beyond traditional gifting to increase earned media value (EMV) and deepen brand affinityTrack, analyze, and report on influencer marketing performance metrics across all campaigns to measure success and optimize future strategiesRequirements4-6 years of professional experience in influencer marketing, preferably in the Beauty or Fashion industryStrong understanding of and passion for the beauty industryStrong project management skills with the ability to manage multiple timelines and priorities simultaneouslyHighly organized with strong attention to detailExcellent verbal and written communication skillsAbility to work cross‑functionally and represent the team with a high level of professionalismProven experience managing influencer partnerships, negotiations, and campaigns is preferredExperience managing or mentoring junior team members preferredFlexible and positive attitude; able to work independently and within teams and thrive in a fast‑paced, evolving environment. Has a "no task too small" attitudeHighly collaborative and organizedAbout M.ph Beautym.ph beauty is born from the artistry of Mary Phillips. A capsule of exceptional formulations and refined textures, crafted to enhance natural features with confidence and subtle attitude. At the core, the Underpainting Palette—Mary's essential tool for sculpting and lifting—creates her signature look: effortless, yet impeccably defined.Mary's signature makeup artistry exudes confidence with a subversive edge. Rooted in art and fashion, the brand's "sophisticated with bite" aesthetic comes to life through luxe formulations, refined packaging, and striking imagery. Created for the discerning woman, it delivers effortless elegance with undeniable impact.BenefitsHealth Care Plan (Medical, Dental & Vision)Retirement Plan (401k, IRA)Life Insurance (Basic, Voluntary & AD&D)Paid Time Off (Vacation, Sick & Public Holidays)Family Leave (Maternity, Paternity)Short Term & Long Term DisabilityTraining & DevelopmentWork From HomeFree Food & SnacksWellness Resources#J-18808-Ljbffr

About the Company

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m.ph beauty