Influencer Marketing Specialist

Lifestyle | Consumer Tech | Sports | Powersports/Off-Road

Costa Mesa, CA  |  Full-Time  |  2-3+ Years Experience

The Brand Amp is an integrated agency that specializes in brand storytelling spanning influencer/creator marketing, PR, social, paid digital, events, production, and content. 

We're looking for an Influencer Marketing Specialist who genuinely loves the creator economy. Someone who instinctively knows which creators are shaping culture (both nationally and in their local communities), enjoys digging into the details to find the right brand fit, and gets excited about bringing partnerships to life. You'll thrive here if you're organized, highly detailed, proactive, curious and comfortable juggling multiple moving pieces without losing sight of the bigger picture.

This is a collaborative role on a high-performing team that works across every stage of influencer programming—from sourcing talent and managing relationships to campaign execution, reporting and optimization.

Our clients move fast, our standards are high, and no two days look the same. If you're eager to learn, hungry to grow, and excited by the opportunity to help shape campaigns for nationally recognized brands, you'll fit right in.

What You’ll Do

• Research and identify creators across industries, audiences and cultural niches to find the right fit for every campaign

• Build and maintain strong relationships with influencers, managers and talent representatives

• Source talent, negotiate partnerships, and manage campaigns from kickoff through completion

• Develop thoughtful influencer recommendations and POVs that help clients evaluate talent

• Write clear, inspiring creative briefs that set creators up for success

• Serve as the primary day-to-day contact for creators/reps, keeping campaigns on track and communication seamless

• Partner with PR, social, creative and paid media teams to deliver integrated campaigns

• Identify earned influencer opportunities that create value beyond paid partnerships

• Track campaign performance and develop polished recaps with actionable, data-driven insights

• Keep campaign trackers, influencer databases and documentation accurate and organized

• Ensure every partnership meets FTC disclosure requirements and brand guidelines

• Stay ahead of platform trends, emerging creators and shifts in the creator economy

• Jump in where needed, solve problems and help the team deliver exceptional work

What We’re Looking For

• Agency or Brand Experience – 2–3+ years supporting influencer marketing programs at an agency or in-house brand team

• Creator-First Mindset – A genuine passion for social media, creators and internet culture, with a pulse on emerging talent and platform trends

• Strong Talent Instincts – Experience sourcing influencers and evaluating creators based on audience fit, content quality and campaign objectives

• Relationship Builder – Comfortable communicating with creators, talent managers and internal teams while building trust through professionalism and follow-through

• Platform Fluency – Working knowledge of Instagram, TikTok and YouTube, understanding of what makes content perform across each platform. Understanding of CreatorIQ and HypeAuditor.

• Excellent Communicator – Strong written and verbal communication skills with the ability to write clear briefs, emails and client-facing materials

• Highly Organized & Detail Oriented – Able to manage multiple timelines, deliverables, campaigns and recaps without sacrificing attention to detail

• Solutions-Oriented – Proactive, resourceful and eager to solve problems, take initiative and keep projects moving

• Collaborative by Nature – Thrives in a team environment and enjoys partnering across PR, social, creative and paid media

• Bonus: Experience working alongside paid media teams or supporting campaigns that included content amplification or paid social

Compensation

$55,000 – $75,000 annually, commensurate with experience. Competitive benefits package included.

The salary range reflects the range The Brand Amp, in good faith, believes is appropriate for this role at the time of posting and may be modified. Actual compensation will vary based on experience, skills, and other legitimate business factors. The Brand Amp is committed to equal pay for equal work, regardless of race, color, sex, national origin, sexual orientation, gender identity, religion, age, disability, veteran status, or any other protected basis.