Influencer Marketing Specialist

Floowi connects top LATAM professionals with leading U.S. companies through remote talent solutions. Our mission is to make LATAM the world’s premier hub for growth and excellence.

About our Client

A brand incubator focused on building innovative and disruptive consumer goods brands. The company brings together entrepreneurship, creativity, and talent development to create strong brand experiences and drive meaningful growth across its portfolio.

Short Description

We’re seeking a hands-on Influencer Marketing Specialist to execute and scale creator programs for two fast-growing beauty brands. This role will lead creator sourcing, high-volume outreach, gifting operations, relationship management, content tracking, and compliance. The ideal candidate understands the beauty creator ecosystem, speaks “creator language,” and can turn creator activity into measurable results.

Compensation: Competitive salary in USD
Language Requirements: Professional English
Location: 100% Remote
Start Date: ASAP

What We Offer

• Full-time remote role in a fast-paced, trend-driven environment

• Opportunity to support innovative beauty, haircare, and cosmetics brands

• High ownership of creator relationships, gifting execution, and campaign performance

• Collaborative work with marketing, creative, and analytics teams

• Direct impact on brand awareness, creator affinity, and content growth

Responsibilities

• Proactively source, vet, and engage beauty and haircare creators across TikTok, Instagram, ShopMy, LTK, TikTok Shop, and other relevant platforms

• Build and maintain an ongoing pipeline of creators aligned with transformation-focused positioning and curated premium aesthetic

• Conduct high-volume creator outreach, negotiate deliverables, and coordinate product seeding

• Serve as the primary point of contact for creators, building authentic and long-term brand relationships

• Manage end-to-end gifting workflows, including address collection, product, shade, or tool matching, order placement, shipment tracking, and follow-ups

• Provide creators with product education, campaign details, creative briefs, and trend inspiration to support strong organic content

• Track creator content, brand tags, reach, gifted ROI, content output, and overall creator performance

• Prepare weekly and monthly reports with performance insights, top-performing creators, and recommendations for future activations

• Audit creator content to ensure compliance with FTC disclosure guidelines and platform requirements, including proper use of #ad, #gifted, and #paid

• Stay current on beauty, haircare, social media, and creator trends to identify new partnership opportunities

Qualifications (Must Haves)

• 2+ years of direct experience managing influencer, affiliate, ambassador, or creator programs within DTC beauty, haircare, or cosmetics brands

• Haircare experience is highly preferred

• Active, native-level familiarity with TikTok and Instagram, including how creators use these platforms

• Experience with creator and affiliate platforms such as ShopMy, LTK, TikTok Shop, or influencer management software

• Proven experience sourcing creators, managing outreach, building relationships, and coordinating product gifting at volume

• Strong understanding of creator selection, brand fit, and content quality beyond follower count

• Experience tracking creator performance and translating results into clear reporting and insights

• Working knowledge of FTC influencer disclosure guidelines and experience auditing creator content for compliance

• Highly organized, detail-oriented, persuasive, and comfortable managing multiple creator relationships and operational workflows simultaneously

• Strong communication skills with the ability to build genuine relationships while maintaining professional standards

• Passion for beauty, haircare, cosmetics, and emerging social media trends

Ready to build meaningful creator partnerships and drive growth for leading beauty brands? Apply now and make an impact through creator-first marketing.