Influencer & Social Media Coordinator

About the role

The Influencer & Social Media Coordinator is responsible for managing influencer partnerships while supporting the planning, creation, publishing, and engagement of Bohme's social media content. This role combines relationship management, content creation, community engagement, and campaign execution to help grow brand awareness and customer engagement across all social platforms.

You'll work closely with the marketing, creative, and e-commerce teams to ensure influencer campaigns are executed successfully and social content consistently reflects Bohme's brand.

What you'll do

Influencer Marketing

• Identify, recruit, and build relationships with influencers who align with the Bohme brand
• Manage influencer outreach, communication, and ongoing partnerships
• Coordinate product gifting, campaign briefs, and posting schedules
• Track campaign deliverables and influencer performance
• Manage contracts, content approvals, and usage rights
• Maintain and organize the influencer database
• Identify opportunities to expand Bohme's creator community

Social Media Coordination

• Assist in planning and executing Bohme's social media content calendar
• Create, film, edit, and publish content across Instagram, TikTok, Pinterest, and other platforms
• Write captions and coordinate scheduled posts
• Monitor comments, messages, tags, and community engagement
• Stay current on social trends and recommend new content ideas
• Track social media performance and provide insights to improve engagement and growth

Campaign & Content Support

• Support influencer campaigns tied to product launches, seasonal promotions, and marketing initiatives
• Collaborate with the creative team on campaign concepts and content direction
• Coordinate content needs between influencers, social media, and paid advertising
• Assist during photoshoots, content days, and brand events by capturing behind-the-scenes and lifestyle content
• Help maximize top-performing influencer and user-generated content across marketing channels

Qualifications

• 1–3 years of experience in influencer marketing, social media, or digital marketing
• Strong understanding of Instagram, TikTok, Pinterest, and current social media trends
• Excellent communication and relationship-building skills
• Highly organized with strong attention to detail
• Ability to manage multiple projects and deadlines simultaneously
• Comfortable filming, editing, and creating short-form video content
• Experience with CapCut, Adobe Premiere, Canva, or similar editing tools
• Experience working with influencer management platforms (ShopMy)
• Experience scheduling social media content using social management tools
• Familiarity with Shopify or e-commerce brands
• Strong understanding of social media analytics and campaign reporting
• Passion for fashion, styling, and emerging digital trends
• Creative eye for photography, video, and visual storytelling