ABOUT FIERCE ARMS
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Fierce Arms is a premium American firearms manufacturer based in Redmond, Utah, known for building some of the most accurate and high-quality bolt-action rifles on the market. We are a fast-growing company built on craftsmanship, innovation, and a deep commitment to the firearms community. Our team is passionate, driven, and proud of what we build. If you share that passion, we want to hear from you.
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POSITION SUMMARY
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We are looking for a driven, professional Sales Representative to join the Fierce Arms team. This is a hybrid inside/outside sales role responsible for managing and growing our dealer network, developing new dealer relationships, and handling direct-to-consumer sales inquiries. This person will be a front-line ambassador for the Fierce Arms brand — equally comfortable on the phone closing a deal, on the road visiting a key account, and behind a desk managing a territory pipeline.
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This is an on-site position based at our Redmond, Utah headquarters. Remote work is not available for this role.
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KEY RESPONSIBILITIES
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Dealer Account Management
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- Manage and grow a portfolio of authorized Fierce Arms dealer accounts across an assigned territory
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- Serve as the primary point of contact for dealer inquiries, orders, pricing, and product questions
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- Build strong, long-term relationships with dealers to drive sell-through and brand loyalty
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- Monitor dealer performance and identify opportunities to increase volume and product placement
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- Conduct regular outreach calls and scheduled check-ins with active dealer accounts
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New Dealer Acquisition
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- Identify, prospect, and onboard new authorized dealers in assigned and open market territories
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- Present the Fierce Arms product line and brand story to prospective dealers with confidence and professionalism
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- Coordinate with marketing and sales leadership to align territory growth strategy
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Direct-to-Consumer Sales
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- Handle inbound consumer sales calls and emails with professionalism and product knowledge
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- Guide customers through product selection, custom options, and the ordering process
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- Represent the Fierce Arms brand in every customer interaction — be the voice of the company
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Travel & Field Activity
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- Travel to dealer locations, trade shows, and industry events as needed (estimated 20–30% travel)
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- Represent Fierce Arms at trade shows and sales events throughout the year
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- Conduct dealer staff training and in-store product presentations
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Reporting & Pipeline Management
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- Maintain accurate records of dealer accounts, sales activity, and pipeline in company systems
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- Provide regular territory updates and sales reports to sales leadership
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- Track and report on dealer order trends, backorders, and inventory needs
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QUALIFICATIONS
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Required
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- 7–10 years of sales experience, preferably in firearms, hunting, outdoor, or sporting goods industries
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- Demonstrated ability to manage multiple accounts and prioritize effectively
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- Strong verbal communication and interpersonal skills — confident on the phone and in person
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- Self-motivated with a hunter mentality — you don't wait for business to come to you
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- Proficiency in Microsoft Office and CRM or order management systems
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- Valid driver's license and ability to travel up to 30% of the time
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- Must be able to work on-site at Fierce Arms headquarters in Redmond, Utah — no remote option
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Preferred
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- Experience in firearms dealer or distributor sales
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- Existing relationships within the firearms retail or wholesale network
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- Knowledge of bolt-action rifle products, configurations, and consumer buying patterns
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- Experience representing a brand at trade shows or in-field dealer visits
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COMPENSATION & BENEFITS
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- Base salary: $70,000 per year
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- Commission structure based on dealer sales volume and new account acquisition
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- Health benefits
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- 401(k) with company match up to 4%
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- PTO
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- Company travel reimbursement
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- Employee pricing on Fierce Arms products
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