Benefits:

• 401(k)
• Bonus based on performance
• Competitive salary
• Free uniforms
• Health insurance
• Opportunity for advancement
• Training & development

Inside Sales Representative

Tennessee Sign Company
Location: Tennessee
Employment Type: Full-Time
Department: Sales
Reports To: Sales Manager / General Manager


About Tennessee Sign Company


Tennessee Sign Company is a growing regional sign company providing custom signage, graphics, and visual branding solutions to businesses throughout Tennessee.


We design, manufacture, and install a wide range of products including illuminated signs, channel letters, monument signs, cabinets, dimensional lettering, wall graphics, vehicle graphics, digital printing, and custom signage.


We are looking for a motivated, organized, and sales-driven Inside Sales Representative to join our team. This position is ideal for someone who enjoys building relationships, following up with customers, generating new opportunities, and helping turn inquiries and estimates into profitable projects.


Position Summary


The Inside Sales Representative is responsible for managing inbound sales opportunities, developing new customer relationships, following up on estimates and proposals, and helping move projects through the sales process from initial inquiry to closed sale.


The successful candidate will be persistent, organized, competitive, and comfortable asking for the business.


This is not simply a customer service position. The Inside Sales Representative will be expected to actively generate sales, follow up consistently, identify opportunities, and contribute directly to company revenue and profitability.


Key Responsibilities


Sales & Business Development

• Respond promptly to inbound customer inquiries, phone calls, emails, website leads, and referrals.
• Develop new business through outbound calls, prospecting, email, networking, and follow-up.
• Build and maintain strong relationships with existing and prospective customers.
• Identify opportunities for additional signage, graphics, service, maintenance, and rebranding projects.
• Qualify prospects based on project scope, timing, budget, decision-making authority, and potential fit.
• Schedule site surveys, consultations, measurements, and sales appointments when appropriate.
• Prepare and present estimates and proposals to customers.
• Follow up on all open estimates and opportunities according to company standards.
• Ask for the sale and move qualified opportunities toward a closed transaction.
• Maintain consistent contact with prospects throughout the sales cycle.
• Re-engage previous customers and inactive accounts to generate additional business.
• Develop relationships with property managers, contractors, developers, franchise operators, businesses, schools, churches, healthcare organizations, and other commercial customers.

Customer Relationship Management

• Maintain accurate customer and prospect information in the company's CRM or sales management system.
• Document customer conversations, project requirements, follow-up dates, and sales opportunities.
• Ensure no qualified sales opportunity is allowed to become lost simply because of poor follow-up.
• Communicate customer expectations clearly to estimating, design, production, installation, and management teams.
• Maintain professional communication throughout the customer experience.
• Resolve routine customer concerns and escalate issues when necessary.

Estimating & Project Development

• Gather accurate information needed to develop sign and graphics estimates.
• Understand customer needs and translate them into appropriate products and solutions.
• Coordinate with estimators, designers, production personnel, and installers as needed.
• Review proposals for accuracy before presenting them to customers.
• Understand basic sign industry terminology, materials, production processes, installation requirements, and lead times.
• Identify opportunities to increase project value through additional products and services.

Sales Performance Expectations


The Inside Sales Representative will be expected to consistently:

• Make proactive outbound sales calls.
• Respond quickly to new leads.
• Maintain a healthy sales pipeline.
• Follow up on estimates until the opportunity is won, lost, or otherwise properly closed.
• Meet established activity and sales goals.
• Develop new customer accounts.
• Increase sales to existing customers.
• Maintain appropriate gross profit margins.
• Track sales activity and results.
• Continuously improve closing and follow-up performance.

We measure results—not just activity.


Ideal Candidate


The ideal candidate is:

• Highly motivated and sales-oriented.
• Comfortable making outbound calls and asking for the sale.
• Persistent without being pushy.
• Competitive and goal-driven.
• Organized and disciplined with follow-up.
• A strong communicator.
• Comfortable talking with business owners and decision-makers.
• Able to manage multiple opportunities simultaneously.
• Detail-oriented and accurate.
• Confident learning technical products and services.
• Able to work independently while contributing to a team environment.
• Positive, professional, and dependable.

Required Qualifications

• Previous sales, business development, account management, or customer-facing experience preferred.
• Strong verbal and written communication skills.
• Basic computer proficiency.
• Ability to learn CRM and estimating software.
• Strong organizational and time-management skills.
• Ability to prioritize multiple customers and projects.
• Valid driver's license.
• Professional appearance and demeanor.

Sign industry experience is preferred but not required. We are willing to train the right sales professional who has the attitude, work ethic, and desire to succeed.


Preferred Qualifications


Experience in any of the following industries is a plus:

• Sign and graphics
• Printing
• Construction
• Commercial contracting
• Advertising
• Marketing
• Building materials
• Architectural products
• Commercial services
• Facility services
• B2B sales

Experience selling to business owners, contractors, developers, property managers, facility managers, franchise organizations, or commercial customers is particularly valuable.


Compensation


Competitive compensation based on experience, with an opportunity for significant performance-based earnings.


The compensation structure is designed to reward sales production and profitable growth.


Potential compensation may include:

• Competitive base salary/hourly compensation
• Sales commissions
• Performance bonuses
• New-account incentives
• Sales goal bonuses
• Opportunities for advancement

Specific compensation and commission structure will be discussed during the interview process.


Career Advancement


Tennessee Sign Company is a growing company, and we want our best salespeople to grow with us.


Successful Inside Sales Representatives may have opportunities to advance into:


Inside Sales Representative Senior Inside Sales Representative Account Executive / Outside Sales Sales Manager


Advancement will be based on demonstrated sales performance, leadership ability, customer relationships, profitability, and overall contribution to the company.


Why Join Tennessee Sign Company?

• Growing company with opportunities for advancement.
• Established regional customer base.
• Wide range of products and services to sell.
• Opportunity to build long-term customer relationships.
• Performance-driven sales environment.
• Ability to directly impact your income through sales performance.
• Opportunity to develop into an outside sales or sales leadership role.
• Work with a team that designs, manufactures, and installs its own products.

Our Expectations


At Tennessee Sign Company, we believe salespeople should create opportunities—not wait for them.


We are looking for someone who will:


Prospect. Follow Up. Build Relationships. Close Sales.


If you are competitive, persistent, organized, and motivated by winning business, this could be an excellent opportunity to build a long-term career with Tennessee Sign Company.


How to Apply


Submit your application and resume and tell us about your sales experience, accomplishments, and why you believe you would be a strong fit for Tennessee Sign Company.


Tennessee Sign Company
Building Signs. Building Brands. Building Careers.