The SP Lead is responsible for overseeing the regional execution and performance of the program, a specialized consultative team designed to support SMB sellers through advanced optimization services. The mission of the SP program is to accelerate growth and secure revenue and increase seller efficiency through targeted sales initiatives, campaign performance improvements, and scalable tool infrastructure.
As an SP Lead, you will manage and develop a team of product specialists while owning regional SP operations and outcomes. You will focus on operational excellence by ensuring regional processes, workflows, and the SP support model are aligned with global standards. You will also be accountable for driving regional attainment against quarterly business objectives and for maintaining strong alignment with regional sales stakeholders to ensure optimal support of regional priorities.
This role requires a balance of people leadership, operational rigor, stakeholder management, and data‑driven decision‑making in a fast‑paced sales environment.
Key Responsibilities
Regional Performance & OKR Ownership
Hold the regional SP team accountable to define SP OKRs and quarterly objectives.
Ensure individual contributors and the overall program meet performance and support targets.
Identify performance gaps and take corrective action when necessary.
Report & Regional Visibility
Provide weekly roll‑up updates on regional SP performance, impact, and upcoming initiatives to the Global SP Lead.
Create and distribute regular regional SP newsletters highlighting impact, focus areas, and opportunities.
Maintain clear, up‑to‑date project and initiative documentation to ensure leadership visibility into ongoing activity.
Quarterly Business Reviews (QBRs)
Own and lead regional SP QBRs.
Prepare, present, and review performance data, progress, and impact on a quarterly basis.
Ensure follow-up‑ actions are defined and tracked to completion.
Process Consistency & Operational Excellence
Ensure regional SP processes are executed consistently and aligned with global operational standards.
Identify inefficiencies or improvement opportunities and communicate recommendations to Global SP Lead.
Partner with global stakeholders to drive standardization and best practices.
P0 Support & Execution
Project manage all regional quarterly sales motions.
Provide weekly reviews of business impact and adoption.
Conduct root cause analysis for underperforming P0 and propose solutions.
Align with stakeholders on improvement plans and adoption strategies.
Collaborate with Content and Learning & Development (L&D) teams to ensure materials and training are available and effectively deployed.
Insights, Analytics & Reporting
Build and maintain regional dashboards and reports to track SP motions and outcomes.
Analyze data to extract wins, key learnings, and actionable insights.
Share insights clearly and effectively with regional stakeholders and Global SP Lead.
Collect qualitative and quantitative feedback from sales teams to identify gaps and opportunities.
Partner with L&D to surface and address training needs related to SP initiatives.
Team Leadership, Onboarding & Coaching
Onboard new SP representatives and assign them to defined product or focus areas.
Support hiring decisions and workforce planning based on regional needs and budget.
Execute regional subject matter expert certification processes to validate IC proficiency.
Coach, develop, and motivate a high performing‑ SP team.
Recommendation & Output Planning
Build and maintain the regional SP recommendation and rules calendar.
Ensure global output expectations are met on a quarterly basis.
Provide visibility into regional SP deliverables and capacity.
Stakeholder Management
Build and maintain strong relationships with regional sales managers and functional leads.
Communicate SP direction, priorities, and output expectations to stakeholders.
Provide relevant resources to support sales managers in pipeline and performance management.