Scope of the Position
This position requires working in a cross-functional environment between various internal departments (including but not limited to Product Management, Engineering, Marketing, Codes and Standards, Quality, Procurement, Tech and Finance) and has the responsibility to align functional resources to achieve targeted strategies, objectives, and financial results.
Key Responsibilities
• Develop and Strengthen Customer/Distributor Relationships • Build and maintain strong partnerships with distribution accounts to drive revenue growth and ensure long-term collaboration. • Gather and analyze customer feedback to identify trends and implement programs that enhance satisfaction and loyalty. • Execute daily customer contact goals as defined by the Inside Sales Manager, maintaining proactive communication and relationship-building. • Achieve Sales Targets • Meet or exceed quarterly sales goals in partnership with the Outside Sales Representatives, contributing to overall company objectives.
Product Expertise and Communication
Clearly articulate the features, benefits, and value propositions of BEA products to distribution partners, ensuring understanding and engagement.
Performance Reporting
Provide timely and accurate reports on account growth, sales performance, customer experience metrics, and progress on quarterly initiatives.
Project Management
Lead and manage key segment priorities and initiatives, ensuring timely completion and alignment with strategic objectives.
CRM and Documentation
Utilize internal tools and CRM systems to accurately document customer interactions, sales activities, and account updates for visibility and reporting.
Competencies:
Sales and Negotiation Skills
• Demonstrates proficiency in consultative selling techniques, objection handling, and closing strategies to achieve revenue targets. • Builds trust and credibility with customers through solution-oriented conversations.
Lead Qualification and Prospecting
• Identifies and prioritizes high-value opportunities through proactive outreach and effective qualification methods. • Maintains a healthy pipeline by consistently engaging new prospects and nurturing existing accounts.
Product and Industry Expertise
• Quickly learns and applies in-depth knowledge of BEA products, services, and industry trends. • Communicates product features and benefits clearly to distributors and customers to drive adoption and loyalty.
Customer Focus and Relationship Management
• Maintains a customer-first mindset, ensuring positive experiences and long-term partnerships. • Responds promptly to inquiries and resolves issues to strengthen customer satisfaction and retention.
Communication and Collaboration
• Delivers clear, professional verbal and written communication tailored to internal teams and external customers. • Works effectively with cross-functional teams, including Outside Sales, Technical, Marketing, Sales Support Specialist and Operations, to achieve shared goals.
Operational Excellence and Technical Proficiency
• Effectively manages multiple priorities and deadlines. • Maintains accuracy in quotes, order processing, and reporting to ensure reliable forecasting and customer trust. • Confidently leverages CRM platforms, Microsoft Office Suite, and other business tools to organize tasks and generate actionable insights.
Analytical Thinking & Problem Solving
• Analyzes customer challenges and market trends to recommend effective solutions that drive business growth. • Applies data-driven insights to improve sales strategies, enhance customer experience, and support decision-making.
Requirements
Degree(s) or certification(s):
• Minimum: High school diploma or equivalent • Preferred: Associate degree or bachelor's degree in business administration, Marketing, or a related field.
Professional experience required (min.): Minimum of 3 years' selling experience. Technical selling experience preferred but not required.
Technical Competencies:
• Workflow Coordination - Ability to manage schedules, prioritize tasks, and ensure timely follow-up on customer inquiries and requests. • Documentation - Ability to accurately prepare quotes and maintain compliance with company standards. • Sales Enablement and Productivity Tools - Ability to effectively utilize internal tools to drive sales and an exceptional customer experience. • Product Knowledge & Technical Understanding - Ability to grasp technical products and provide solutions for customer pedestrian and access control applications. • IT skills: CRM, Microsoft Excel/Outlook/Teams, Zoom • Language skills: French: N/A, English: Yes • Interpersonal skills: Excellent verbal and written communication for clear interaction with team members, customers, and cross-functional departments. • Strong leadership and coaching ability to motivate and develop a full technical support team. • Conflict resolution and problem-solving skills to manage escalations and maintain positive relationships across the organization