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Instructional Designer

ICONMA, LLC

Auburn Hills, MI

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JOB DETAILS
SALARY
$31.31–$36.31 Per Hour
SKILLS
Artificial Intelligence (AI), Automotive Industry, Business Processes, Consumer Branding, Content Development, Content Structure, Continuous Improvement, Conversation Engine, Customer Relations, Documentation, Health Plan, Identify Issues, Instructional Design, Knowledge Management, Operations Processes, Standard Operating Procedures (SOP), Technical Writing, Technical/Engineering Design, Usability Engineering
LOCATION
Auburn Hills, MI
POSTED
1 day ago
Our client, a Automotive company, is looking for a Instructional Designer for their Auburn Hills, MI location.
 
Responsibilities:
  • The Instructional Designer / Knowledge Content Specialist is responsible for designing, structuring, and maintaining clear, user-centered process documentation and knowledge assets. This role transforms complex processes into intuitive, actionable content for both internal employees and customer-facing channels, including AI-powered tools.
  • This individual ensures that all knowledge artifacts—such as SOPs, work instructions, decision trees, and bot content—are accurate, accessible, and aligned with business processes, enabling end users to quickly find and apply the right information.
Process Documentation & Knowledge Development
  • Develop and maintain human-readable Standard Operating Procedures (SOPs) and Work Instructions (WIs)
  • Translate complex workflows into clear, structured, and easy-to-follow content
  • Ensure documentation aligns with process maps and operational intent
  • Apply ISO-aligned document control standards (versioning, ownership, updates)
AI & Customer-Facing Content Design:
  • Create and optimize content for AI chatbots and virtual assistants
  • Design responses that are:
  • Clear and conversational
  • Accurate and compliant
  • Aligned with brand voice and customer expectations
  • Ensure content supports self-service and first-contact resolution
  • Decision Tree & Guided Experience Design
  • Develop decision trees, guided workflows, and troubleshooting logic
  • Structure content to help agents and customers:
  • Navigate complex scenarios
  • Make accurate decisions quickly
  • Collaborate with SMEs to validate logic and edge cases
Knowledge Strategy & User Experience:
  • Design content with a user-first mindset (agents, customers, partners)
  • Improve findability and usability of knowledge assets
  • Standardize formats, templates, and naming conventions
  • Identify gaps and continuously improve knowledge effectiveness
Process-to-Content Translation Expertise:
  • Proven ability to take complex processes and convert them into clear, structured SOPs, work instructions, or knowledge content that are easy to follow.
Content Optimization & Simplification Skills:
  • Demonstrated experience improving, streamlining, and enhancing existing documentation for clarity, usability, and efficiency (human + AI consumption).
User-Centered & AI-Ready Content Design:
  • Ability to create content tailored to different audiences (agents, customers, chatbots) with a focus on usability, logical flow, and self-service success.
 
Requirements:
  • Experience with AI/chatbot content or knowledge platforms
  • Portfolio or writing samples showcasing structured documentation
  • Background in instructional design, technical writing, or knowledge management
  • Bachelor's Degree Required
 
Why Should You Apply?  
 

About the Company

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ICONMA, LLC

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