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Integrated Campaign Manager (6 months FT contract) - brand

Method Recruiting

Austin, TX

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JOB DETAILS
SKILLS
Analysis Skills, Brand Marketing (Branding), Business-to-Business (B2B), Business-to-Business (B2B) Marketing, Campaigns, Communication Skills, Content Development, Continuous Improvement, Cross-Functional, Customer Relationship Management (CRM), Demand Generation, Email Campaign, Employee Benefits, Event Marketing, Financial Services, LinkedIn, Market Trend Analysis, Marketing, Marketing Automation Software, Marketing Campaign, Matrix Management, Media Campaigns, Organizational Skills, Partner Sales, Performance Analysis, Performance Metrics, Performance Tuning/Optimization, Project/Program Management, Purchasing/Procurement, Reporting Dashboards, Return on Investment (ROI), Revenue Planning, Sales, Sales Pipeline, Sales Qualification, Sales Strategy, Salesforce.com, Strategic Accounts, Thought Leadership, Webinar
LOCATION
Austin, TX
POSTED
29 days ago
Our client, a growing b2b company is looking for an Integrated Campaign Manager (6-Month Contract, full time employee benefits) either in ATX or willing to work CST hours 
.

Role Summary
The Integrated Campaign Manager will lead the development and execution of end-to-end campaigns across the full buyer journey—from awareness through conversion and pipeline acceleration.
This is a hands-on B2B marketing role, requiring experience in orchestrating integrated campaigns that engage enterprise audiences and drive measurable business impact. The role emphasizes account-based marketing (ABM), intent-driven engagement, and performance optimization, along with the ability to spearhead content ideation and development in close partnership with vertical and domain stakeholders.

Key Responsibilities
Integrated Campaign Strategy & Execution
  • Plan and execute integrated, multi-channel B2B marketing campaigns aligned to pipeline and revenue targets
  • Develop cohesive campaign themes, messaging, and supporting content strategies across channels and buyer stages
  • Orchestrate campaigns across email, paid media, LinkedIn, webinars, events, and inbound marketing
  • Activate and scale ABM programs to support Top 100 and strategic account initiatives

Content Ideation & Development
  • Spearhead content ideation aligned to campaign objectives, market trends, and target personas
  • Partner closely with vertical, domain, and subject matter experts to co-create high-impact content
  • Develop and/or oversee creation of campaign assets including emails, landing pages, social posts, thought leadership, and sales enablement materials
  • Ensure content reflects domain expertise, resonates with enterprise audiences, and aligns with brand voice
  • Continuously refine messaging based on performance insights and stakeholder feedback

Campaign Orchestration & Marketing Operations
  • Execute campaigns within marketing automation platforms (e.g., HubSpot)
  • Coordinate campaign assets, timelines, and channel execution across internal and external stakeholders
  • Optimize audience segmentation, targeting, and personalization strategies
  • Ensure consistent messaging, branding, and experience across all campaign touchpoints

Performance Analytics & Optimization
  • Monitor campaign performance, pipeline contribution, and ROI across channels
  • Build reporting frameworks and dashboards aligned to marketing and sales KPIs
  • Identify optimization opportunities and continuously improve campaign effectiveness

Sales Alignment & Pipeline Acceleration
  • Partner with sales to align on campaign objectives, target accounts, and lead qualification criteria
  • Ensure seamless lead handoff and follow-up for campaign-generated opportunities
  • Support pipeline acceleration through retargeting, re-engagement, and intent-based campaigns
  • Collaborate on account engagement strategies for high-value prospects

Event Marketing Support
  • Support planning and execution of marketing events and webinars as part of integrated campaigns
  • Assist with pre-event promotion, on-site or virtual execution, and post-event follow-up campaigns
  • Help maximize event ROI through integrated nurture and pipeline acceleration efforts

Cross-Functional Collaboration
  • Work closely with content, digital, and domain teams to align messaging and campaign execution
  • Manage external agencies, media partners, and campaign vendors
  • Support thought leadership and content-driven campaigns tied to key business priorities

Qualifications
  • 5+ years of experience in B2B marketing, integrated campaign management, or demand generation
  • Proven ability to plan and execute multi-channel campaigns that drive measurable pipeline and revenue
  • Strong experience in content ideation and development in collaboration with subject matter experts or vertical stakeholders
  • Hands-on experience with marketing automation and CRM platforms (HubSpot, Salesforce; 6sense or intent platforms a plus)
  • Strong understanding of ABM, paid media, and digital campaign execution
  • Analytical mindset with the ability to interpret performance data and optimize campaigns
  • Excellent communication, project management, and stakeholder coordination skills
  • Experience working in high-growth or matrixed global organizations preferred
  • Exposure to BFSI, financial services, or digital operations is a plus

Location Requirement
  • Candidates must be authorized to work in the United States

 

About the Company

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