VIVIBOWL is a new, emerging Mexican-Asian fusion bowl brand in New York City. We’re all about:
We’re at an early stage and looking for someone who truly understands NYC food, social, and lifestyle culture, is strong in social content, and can build local community momentum — to help us become one of New York’s next talked-about restaurant brands.
· Responsible for new brand product launches, product naming, campaign planning, and day-to-day promotional activities.
· Run our Instagram & TikTok day-to-day: content planning, posting, and community engagement.
· Shoot Reels/TikTok content and perform short-form video editing.
· Create real on-site content and interactive/community-driven posts.
· Develop NYC lifestyle content aligned with our brand identity.
· Create engaging, social-first content with a natural and relatable style.
· Conduct outreach and collaborate with NYC creators and influencers.
· Recruit student KOCs and work with fitness & lifestyle creators.
· Maintain a creator pool and build a long-term local network.
· Collaborate cross-functionally with store operations, product, and other teams to achieve key milestones and phase goals.
· Fluent in English and Chinese with the ability to communicate professionally in both languages.
· Strong marketing mindset with the ability to develop creative campaign ideas and strong communication hooks.
· Deep familiarity with Instagram and TikTok platforms, trends, algorithms, and best practices.
· Strong understanding of NYC food, social, and lifestyle culture.
· Good taste and visual sense with the ability to shoot, edit, and handle basic photo/video post-production.
· Strong content creativity; comfortable appearing on camera is a plus.
VIVIBOWL- Colorful eating, Healthy Living. Make healthy Mexican and Asian-inspired food enjoyable and accessible for everyone. Make healthy eating easy!