Integrated Marketing Lead, T-Mobile Advertising

At T-Mobile, we invest in YOU!  Our Total Rewards Package ensures that employees get the same big love we give our customers.  All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!

Job Overview

This role leads a marketing team for T-Mobile Advertising Solutions (T-Ads) and is responsible for driving integrated marketing strategies across multiple channels. We are looking for someone to own our regional marketing efforts to improve brand awareness, client engagement and revenue growth across the U.S. market. Your work will span integrated campaigns, educational content, sales enablement and strategic execution of industry events.

You’ll work closely with cross-functional teams to localise global initiatives, develop market-specific materials and ensure a consistent brand presence across all channels. Your contributions will be essential to deepening relationships with existing clients, attracting new prospects and elevating T-Ads presence in the regional market!

Job Responsibilities:

• Lead all domestic integrated marketing strategies and responsible for delivering on marketing initiatives.
• Define and implement marketing campaigns to support business and marketing objectives across various channels including email, website, paid advertising and social media.
• Collaborate with regional leadership and sales to develop positioning that matches market conditions and client priorities in a timely, on-budget execution.
• Build and maintain all collateral and content for US-specific marketing initiatives, including pitch decks, vertical support, education materials, case studies, blog posts and more
• Work with analytics and marketing operations to track and measure performance against strategic objectives.

Education and Work Experience:

• Bachelor's Degree and 7 years of related work experience
  OR a combination of education and experience deemed equivalent (Required)
• 7-10 years Marketing experience in authoring and executing national integrated marketing plans with recognized B2B brands (Required)
• 2-4 years Delivering omni/multi-channel integrated campaigns at scale and leveraging data and digital in execution. (Required)

Knowledge, Skills and Abilities:

• Experience leading end to end campaigns in B2B marketing and lead generation, especially in media, advertising or a similar marketplace (Required)

• Thorough understanding of digital marketing including web/ecommerce, media, social, paid search, attribution, optimization, etc. (Required)
• Robust experience producing an array of marketing materials, including content, copy, sales enablement collateral and creative assets (Required)
• Experience in data driven marketing techniques and traditional database marketing is critical. (Required)
• Exceptional experience applying consumer insights to improve campaign targeting, delivery, performance, etc. (Required)

• Impressive verbal and written communication skills; ability to work with and present to all levels and functions of a company (Required)

• At least 18 years of age
• Legally authorized to work in the United States

Travel:
Travel Required (Yes/No):

DOT Regulated:
DOT Regulated Position (Yes/No): No
Safety Sensitive Position (Yes/No): No

Base Pay Range: $113,000 - $203,800

Corporate Bonus Target: 20%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, https://paylookup.t-mobile.com/paylookup?reqID=REQ351376¶dox=1

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

Never stop growing!
As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.