$110,000–$150,000 Per Year
Analysis Skills, Business-to-Business (B2B) Marketing, Campaigns, Channel Marketing, Cross-Functional, Customer Relations, Customer Relationship Management (CRM), Customer Relationship Management (CRM) Systems, Customer/Client Research, Demand Generation, Detail Oriented, International Marketing, International Sales, Leadership, Market Research, Marketing, Marketing Automation Software, Marketing Campaign, Marketing Strategy, Online Marketing, Performance Tuning/Optimization, Profit & Loss Analysis, Revenue Growth, Revenue Planning, Sales, Salesforce.com, Software as a Service (SaaS), Strategic Planning, Target Account Selling (TAS)
Piper Companies is seeking an Integrated Marketing Manager to support a high-growth organization within the SaaS and data solutions industry. The Integrated Marketing Manager will play a key role in driving full-funnel marketing initiatives, with a strong focus on account-based marketing (ABM), demand generation, and cross-functional collaboration to support revenue growth.
Responsibilities of the Integrated Marketing Manager:
- Develop, execute, and optimize integrated marketing campaigns across digital channels to drive pipeline and revenue growth.
- Lead and support ABM initiatives, aligning marketing efforts with sales priorities and target accounts.
- Translate CRM insights, voice of customer data, win/loss analysis, and market research into compelling and effective campaigns.
- Collaborate closely with sales leaders and global marketing teams to ensure alignment on messaging, targeting, and shared revenue goals.
- Manage campaigns across the full marketing funnel, from awareness to conversion, with a strong attention to detail.
- Leverage marketing automation and CRM tools to track, analyze, and optimize campaign performance.
Qualifications of the Integrated Marketing Manager:
- 5-7+ years of experience in B2B marketing, demand generation, or account-based marketing, preferably within SaaS or data-driven industries.
- Strong understanding of ABM principles, digital marketing channels, and full-funnel campaign strategy.
- Proven ability to synthesize data (CRM, customer insights, and research) into actionable marketing strategies.
- Experience collaborating with sales leadership and cross-functional teams to drive aligned outcomes.
- Hands-on experience with Salesforce, HubSpot, and marketing automation platforms.
- Strong ability to balance strategic planning with tactical execution.
- Nice to have: experience with ABM platforms such as 6sense or Demandbase.
Compensation for the Integrated Marketing Manager includes:
- Salary range: $110,000 - $150,000 depending on experience
- Comprehensive benefits package including medical, dental, vision, 401(k), and PTO
- Remote work flexibility (Austin, TX-based role)
This job opens for applications on 07/07/2026. Applications for this job will be accepted for at least 30 days from the posting date.
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