Piper Companies is seeking an Integrated Marketing Manager to support a high-growth organization within the SaaS and data solutions industry. The Integrated Marketing Manager will play a key role in driving full-funnel marketing initiatives, with a strong focus on account-based marketing (ABM), demand generation, and cross-functional collaboration to support revenue growth.
Responsibilities of the Integrated Marketing Manager:
Develop, execute, and optimize integrated marketing campaigns across digital channels to drive pipeline and revenue growth.
Lead and support ABM initiatives, aligning marketing efforts with sales priorities and target accounts.
Translate CRM insights, voice of customer data, win/loss analysis, and market research into compelling and effective campaigns.
Collaborate closely with sales leaders and global marketing teams to ensure alignment on messaging, targeting, and shared revenue goals.
Manage campaigns across the full marketing funnel, from awareness to conversion, with a strong attention to detail.
Leverage marketing automation and CRM tools to track, analyze, and optimize campaign performance.
Qualifications of the Integrated Marketing Manager:
5-7+ years of experience in B2B marketing, demand generation, or account-based marketing, preferably within SaaS or data-driven industries.
Strong understanding of ABM principles, digital marketing channels, and full-funnel campaign strategy.
Proven ability to synthesize data (CRM, customer insights, and research) into actionable marketing strategies.
Experience collaborating with sales leadership and cross-functional teams to drive aligned outcomes.
Hands-on experience with Salesforce, HubSpot, and marketing automation platforms.
Strong ability to balance strategic planning with tactical execution.
Nice to have: experience with ABM platforms such as 6sense or Demandbase.
Compensation for the Integrated Marketing Manager includes:
Salary range: $110,000 - $150,000 depending on experience
Comprehensive benefits package including medical, dental, vision, 401(k), and PTO
Remote work flexibility (Austin, TX-based role)
This job opens for applications on 07/07/2026. Applications for this job will be accepted for at least 30 days from the posting date.