Integrated Marketing Manager

The Integrated Marketing Manager owns the operational execution and go-to-market organization of the Free Fly marketing team. This role serves as the connective tissue across Product, Creative, Community, E-commerce, and Operations—ensuring seasonal launches, campaigns, and marketing initiatives are strategically planned, operationally aligned, and executed on schedule. As a core member of the marketing leadership team, this person is responsible for building and managing the systems, workflows, calendars, and processes that keep the department operating efficiently. 

Go-to-Market Strategy & Planning 

• Own seasonal go-to-market planning processes and marketing milestone calendars. 

• Build and maintain launch timelines, campaign workflows, and cross-functional planning systems. 

• Partner with Marketing, Product, Creative, E-commerce, and Operations teams to align seasonal priorities and execution plans. 

• Support development of integrated seasonal marketing plans and campaign execution strategies. 

• Serve as the operational lead for the marketing department, keep marketing teams on time and aligned to strategy and planning.• Help pull insights and reporting into the go-to-marketing process with both internal and external teams.

• Operate as a core member of the marketing leadership team alongside Creative and Content leadership, partnering with both teams and the head of marketing to lead and manage efforts of the marketing department.• Lead recurring milestone meetings, launch reviews, and cross-functional planning sessions. 

• Build and refine organizational systems, workflows, documentation, and communication processes. 

Minimum Qualifications 

• Bachelor’s Degree in Marketing, Communications, Business, or related field preferred.

• 5–8 years of experience in integrated marketing, brand marketing, marketing operations, project management, or account management. 

• Experience working within consumer brands, advertising agencies, or integrated marketing environments. Free Fly is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace for all employees.

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