Integrated Marketing Manager

Key Responsibilities

• Own the UI/UX design of integrated marketing experiences landing pages, campaign microsites, promotional modules, and email/lifecycle templates producing wireframes, prototypes, and production-ready specs that balance brand, usability, and conversion.
• Partner deeply with Business stakeholders and Product Management as an embedded partner: join planning discussions, interrogate business requirements, surface customer pain points, and translate them into clear design and campaign briefs.
• Collaborating with Marketing's cross-functional teams - social media, lifecycle/CRM, content, performance, and brand.
• Maintain the design system and reusable component library for marketing surfaces, ensuring consistency, faster campaign turnaround, and scalable handoff to web/engineering teams.
• Ground design and campaign decisions in customer insight and data using analytics, A/B tests, session behavior, and stakeholder input to prioritize what to build and to measure what works.
• Act as the connective layer between Product roadmap and Marketing execution, flagging where upcoming product changes affect campaigns and where marketing learnings should inform the roadmap.
• Communicate designs, rationale, and trade-offs clearly to non-design audiences, building trust and shared understanding across business, product, and marketing partners.