The Integrated Marketing Specialist will support the development and execution of integrated marketing programs across advertising, digital, CRM and loyalty, partnerships, and other consumer-facing channels. The ideal candidate is a highly organized, collaborative marketer who can manage multiple workstreams, connect the dots across teams, and help move programs from planning through execution in a fast-paced environment. Must be able to work onsite 5 days/week in Dallas. This is a contract to hire role.
Role:
Support the development and execution of integrated marketing programs across menu innovation, national campaigns, value initiatives, partnerships, and key brand moments.
Coordinate integrated marketing plans across advertising, web and app, in-restaurant, loyalty, PR, CRM, and partnerships.
Support the development of creative briefs, project materials, and agency communications, ensuring teams have clear objectives, requirements, and timelines.
Coordinate cross-functional workstreams across Creative, Media, Digital, CRM, Operations, Analytics, Supply Chain, Finance, Legal, and agency partners.
Partner with the Creative team to support the development and delivery of campaign assets, including food photography, key visuals, messaging, and channel-specific creative.
Coordinate the development, production, and deployment of in-restaurant point-of-purchase materials, ensuring materials are accurate, on brand, and operationally ready.
Develop and maintain project timelines, track deliverables and approvals, and proactively flag risks or dependencies that could impact execution.
Support budget tracking, purchase orders, agency and vendor scopes, and other financial processes associated with marketing programs.
Partner with Analytics and Marketing teams to track campaign performance and compile results and learnings.
Qualifications:
24 years of experience in integrated marketing, brand marketing, advertising, or a related field; restaurant, retail, or consumer brand experience is a plus.
Experience supporting cross-channel marketing campaigns from planning through execution.
Strong project management and organizational skills with the ability to manage multiple priorities and deadlines.
Experience working with creative teams, agencies, vendors, and cross-functional partners.
Strong written and verbal communication skills with excellent attention to detail.
Comfortable working with timelines, budgets, campaign assets, and performance reporting.
Collaborative, proactive, and able to navigate a fast-paced environment with changing priorities.
Bachelors degree in Marketing, Communications, Business, or a related field preferred