Our Client, an AV Manufacturing company, is looking for an Integrated Media Manager for their Foster City, CA/San Francisco, CA/Hybrid location.
Responsibilities:
Own end-to-end strategy and activation of integrated media campaigns spanning paid social, video, audio, display, out-of-home, search, experiential and influencer marketing, that support market launches and ongoing growth.
Manage day-to-day relationships with media agency partners, overseeing media strategy, investment, and reporting to ensure campaigns align with business objectives, launch timelines and media efficiencies.
Partner closely with Brand, Creative, Product Marketing, and Analytics teams, and external media and creative agencies, to ensure media plans reflect overall GTM strategies and creative requirements.
Track cross-channel performance metrics against business and marketing KPIs, proactively reallocating spend and creative assets based on real-time performance.
Manage multi-million dollar media budgets, ensuring maximum ROI, precise delivery tracking, and monthly reconciliation across active markets.
Requirements:
A Bachelor's degree in Marketing, Business Administration, or a related field.
6–8 years of experience managing and scaling integrated, full-funnel media campaigns with multi-million dollar budgets—in-house at a technology, mobility, automotive, or consumer brand, or at a leading media agency.
Experienced in driving strategy and execution across complex media plans, keeping external partners accountable to tight GTM timelines, and balancing shifting business priorities without sacrificing execution quality.
Deep familiarity across the modern media stack: programmatic display/video, CTV/OTT, paid social platforms, audio, linear, search, and high-impact OOH.
Comfortable working with media measurement frameworks (MMM, MTA, brand lift studies, incremental lift testing) and partnering with data science teams to prove media ROI.
Strong analytical thinking paired with sharp creative instincts.
Highly motivated and proactive, capable of operating with high autonomy in a dynamic, fast-paced environment.
Preferred Qualifications
Experience supporting new-market or new-product launches, ideally for a brand introducing a new category or hardware/service experience to consumers.
Familiarity with reporting and data visualization tools (e.g., Tableau, Looker, GA4).
Proven track record of cross-functional leadership and end-to-end campaign ownership as an individual contributor.
Genuine interest in autonomous vehicles and the future of transportation.