Integrated Media Manager, Media Lab Global

Integrated Media Manager, Media Lab Global - Google Careers

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Integrated Media Manager, Media Lab Global

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corporate_fareGoogleplaceSan Francisco, CA, USA; New York, NY, USA

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Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.

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XApplicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.Note: By applying to this position you will have an opportunity to share your preferred working location from the following: San Francisco, CA, USA; New York, NY, USA.

Minimum qualifications:

• Bachelor"s degree in Marketing, Communications, Business, or equivalent practical experience.
• 6 years of experience in paid media management.
• Experience driving multi-channel projects as an individual contributor.

Preferred qualifications:

• 10 years of experience in B2B paid media management and lead generation.

• Experience with marketing automation (e.g., Marketo, HubSpot) and CRM (e.g., Salesforce) platforms.

• Deep expertise in B2B paid media strategy and major advertising platforms (e.g., Google Ads, YouTube).

• Demonstrated ability to effectively partner with and influence cross-functional teams, particularly creative, GTM and product marketing, to achieve common goals.

• Proven ability to grow in a fast-moving, high-growth environment, with a capacity to navigate ambiguity and manage competing priorities effectively.

About the job

The Media Lab team is the Global Media Center of Excellence for Google Marketing, that oversees Media strategy, planning, buying, measurement, optimizations, governance, innovation and AI for Google"s own marketing efforts. Essentially, the Media Lab aims to be an AI-powered marketing organization that drives growth for Google through effective and innovative media strategies and execution, with an emphasis on deeper AI integration, full-funnel marketing approaches, and optimizing the operational model with agency partners and in-housing initiatives.

As an Integrated Media Manager in the B2B Vertical, you will drive large-scale, complex media projects from inception to completion as a key individual contributor. You will be responsible for management of integrated media campaigns, from communications strategy development, investment planning, and campaign execution maximizing media revenue and impact through advanced measurement and insights.

In this role, you will act as the primary point of contact for paid media planning, ensuring strategies are scaled effectively across channels. You will demonstrate leadership and B2B media expertise by guiding the integration of multiple adjacent project timelines and ensuring that all stakeholders, agencies, and project managers work in unison to deliver against business objectives.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $141000 - $206000 (USD) + 15% bonus target + bonus + equity + benefits

Learn more about benefits at Google.

Responsibilities

• Lead the development and implementation of global communications strategies that drive media performance across Google Ads, social, programmatic display, video, and SEM.
• Take ownership of significant media budgets, ensuring optimal resource allocation to achieve B2B marketing objectives and MQL (Marketing-Qualified Lead) goals. Be responsible for budget reconciliation, performance forecasting, and reporting on campaign ROI at each stage of the funnel.
• Influence across teams with similar objectives to align resources and direction, acting as a primary point of contact for paid media.
• Engage and lead media agencies to elevate their day-to-day work, prioritizing workflows to ensure high-impact delivery.
• Serve as a subject matter specialist, leveraging deep knowledge of the engaged landscape and industry shifts to drive measurable campaign performance and inform overarching marketing strategy.

Information collected and processed as part of your Google Careers profile, and any job applications you choose to submit is subject to Google"s Applicant and Candidate Privacy Policy.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google"s EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.

If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.

Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.

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