We are seeking a dynamic and results-driven Industrial Automation Sales Manager to lead and grow our automation business with a strong emphasis on PLC systems, Software-centric automation solutions, AVEVA softwares and net new business development. This role will be responsible for coaching and guiding a high-performing sales team while executing a multi-channel strategy that includes End Users, Consulting Engineers, System Integrators, and Channel Partners. Location: US - Midwest. Preferably St. Louis, Nashville area
Department: Sales - Industrial Automation - Discrete & Hybrid Business Reports To: Regional Sales Director - East
Key Responsibilities: • Develop and execute regional sales strategies aligned with corporate goals for industrial automation. • Drive growth in PLC and Software-based automation solutions, focusing on new customer acquisition and market expansion. • Lead, coach, and mentor the sales team to achieve and exceed sales targets, with a strong emphasis on Net new business. • Build and manage strategic relationships across four key pillars: End Users, Consulting Engineers, System Integrators, and Channel Partners. • Promote a consultative sales approach, positioning the company as a trusted advisor in automation. • Identify customer pain points and align solutions that integrate hardware, software, and services. • Lead key account planning and execution for strategic opportunities. • Monitor market trends, competitor activities, and customer feedback to inform strategy. • Provide accurate sales forecasts, pipeline visibility, and performance reporting.
Bachelor's degree in Engineering, Business, or related field (MBA preferred). 7+ years of experience in industrial automation sales, with a strong background in PLC systems and software-driven automation. Proven track record of leading sales teams and delivering consistent revenue growth. Deep understanding of the industrial automation ecosystem, including OEMs, integrators, and channel networks. Strong communication, negotiation, and leadership skills. Willingness to travel ~ 30% to 50% Preferred Skills: • Experience with major automation platforms (e.g., Rockwell, Siemens, Schneider, etc.). • Familiarity with IIoT, SCADA, and digital transformation initiatives. • Ability to work cross-functionally with marketing, product management, and engineering teams.
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