Integrator / Chief Operating Officer (Ecommerce / FBA)

About X UP Brands

X UP Brands is a founder-led, Amazon-first ecommerce portfolio company. We build, acquire, and scale niche consumer brands — 8 brands today across wellness, jewelry, drinkware, and medical accessories, with more brands and acquisitions actively in the pipeline — through superior product development, conversion-focused creative, and a repeatable operating system. A global team, on track to hit $25M in revenue by the end of 2026, with a 3-year goal of $100M — more brands, better systems, AI-powered departments.

We run on EOS (Entrepreneurial Operating System). This role is the Integrator seat.

The Role

Our Founder & CEO is the company's Visionary — the best product strategist, creative judge, and deal evaluator in the business, and its biggest bottleneck. We're hiring the person who runs the company day-to-day so he doesn't have to: owns the leadership team, owns the problems, owns the follow-through — freeing the CEO to focus on product, growth, and acquisitions.

This is not a role scoped to one brand. This is operating authority across all 8 brands and every department: DTC, Amazon Advertising, Creative, Operations, Product Development, and Finance.

You will work core hours aligned with our global leadership team, primarily overlapping US Eastern Time.

What You'll Own

• Run the leadership team. Direct accountability for the department heads — hold Rocks, scorecards, and deadlines to the standard, not just track them
• Run EOS. Own the weekly leadership meeting cadence, Quarterly Rocks planning, and the Issues List (IDS)
• Solve the problems that currently land on the CEO's desk. Team accountability gaps, cross-department conflicts, vendor and operational fires — resolved before they need to go up
• Own execution against the company's revenue targets. Translate strategic direction into department-level plans and hold the team to delivering them
• Own new brand and acquisition integration. When we launch a new brand or close an acquisition, you build the operational plan, set the targets, and hold the team accountable to hitting them from day one — this isn't a side project, it's core to how we scale past 8 brands
• Represent the company externally where needed — supplier, logistics, and operational vendor relationships
• Build the management layer underneath you. Several department heads are strong individual operators who need to grow into people managers — that's your job to develop

Requirements

• 5+ years managing people, not just projects — real experience delivering hard feedback, managing out underperformers, and owning a function end-to-end. This is the single most important bar.
• E-commerce and Amazon fluency — Amazon FBA operations, DTC/Shopify, TikTok Shop, and marketplace dynamics well enough to hold department heads to a real standard
• Track record running distributed, global teams — comfortable managing people across time zones, accents, and communication styles
• EOS or similar operating system experience is a strong plus, not required
• Experience integrating acquisitions or launching new business units is a strong plus — we're actively acquiring and this role owns that execution
• Comfortable being the accountability layer, not just a coordinator

Benefits

• Direct partnership with the Founder & CEO — full operating authority across the company, not a single-brand seat
• High-growth environment: 8 brands today, more brands and acquisitions actively in the pipeline, on track for $25M in 2026 and $100M over three years
• Real influence on strategy, not just execution — you help decide how the company scales
• [International version: Travel to the US included for onboarding and quarterly leadership sessions.] / [US version: Flexibility for remote work after onboarding, based on performance and fit.]
• Compensation: Competitive base, plus performance bonus tied to company revenue and EOS scorecard results