Duration: 12 months on W2
Location: Boston, MA (Hybrid 2 days Remote)
Summary:
The Digital Marketing Consultant is responsible for management of marketing campaigns, creating dynamic, personalized direct marketing communicationsresulting in conversion activity through customer engagement and nurture strategies, demand generation and sales to various distribution channels.
Has technical experience with Marketing Automation and CRM Platforms, developing and executing on direct marketing strategies, and optimization via continuous testing.
Makes recommendations from a channel perspective, influences decisions and participates in projects with cross-organizational boundaries, particularly within the company's Brand Activation & Engagement team and distribution channel partners.
Consults with business partners in planning and executing strategies. Supports integration of marketing activities across channels.
Responsibilities:
Manages direct-to-consumer marketing campaigns for the Customer Relationship Management digital marketing team, primarily via email, direct mail, mobile and in partnership with integrated marketing channel partners
Most important experience is email with integrated marketing channel partners
Processes data for email, mobile and direct mail campaigns; set up audits to ensure accuracy of files
Leverages foundational marketing data layer, CRM, and Salesforce Marketing Cloud automation to develop automated, data-triggered communications in support of overall strategic goals
Knowledge of SFMC/marketing automation journey set up, behavior and troubleshooting
Works with cross-functional teams to define business and test data requirements
Interfaces with various development teams to evaluate, maintain and innovate technical aspects of key marketing systems
Develops marketing campaigns in accordance with best practices and SOPs to ensure performance is tracked and reported accurately and all response channels are properly functioning
Monitors campaign results and makes actionable recommendations, optimizing marketing campaigns/workflows based on performance and adjusting campaign segmentation criteria.
Manage schedules and timelines to maintain campaign dates
Contribute to continuous review of process improvements in campaign development, quality control, database analysis, etc.
Skills required:
Some experience with an email sending platform like SF Marketing Cloud (not just Salesforce), Marketo, Hubspot, or similar required.
Minimum Qualifications:
2-3+ years of experience with marketing automation platforms, such as Salesforce Marketing Cloud, Marketo or Eloqua is required
Understanding of email marketing and inbox placement best practices
Basic understanding of direct response tracking methodologies and sales attribution models
Good quantitative skills – able to extrapolate information and apply to other areas
Able to understand and influence tactical details, while identifying and communicating items of primary importance
Able to review large sets of data and evaluate for consistency and accuracy
Ability to follow standardized process flows and quality control procedures
Strong organizational skills and attention to detail
Self-motivated and flexible, able to manage multiple priorities at once
Strong communication and presentation skills
Exceptional problem-solving skills
Ability and desire to work in a team first environment
Preferred Qualifications:
Experience with Alteryx/Tableau
Working knowledge of Atlassian Suite (Jira, Confluence)
Agile Methodologies
Some SQL experience
Experience with project management software, Monday.com or similar
Direct experience with Salesforce Marketing Cloud, a plus