Intern, Digital Retail & Performance Management - Spring 2027 - Summer 2027

Spring 2027 - Summer 2027 Full-Time Internship - Woodcliff Lake, NJ
March 8, 2027 - September 3, 2027

WHAT AWAITS YOU.

• Support BMW's Digital Retail platform development and rollout, contributing to feature discussions, requirements, testing, and post-launch evaluation to improve the online-to-dealership buying journey.
• Analyze customer behavior and Digital Retail KPIs (conversion, engagement, lead generation) to evaluate feature effectiveness and identify friction points or drop-offs.
• Assist the Granular Performance Management team with dealer-level data analysis, KPI tracking, and identification of performance gaps and improvement opportunities.
• Build and maintain performance reports and dashboards, automate recurring reports, and translate complex data into clear, management-ready insights and visualizations.
• Collect, validate, and integrate data from multiple sources to support reporting, presentations, and stakeholder discussions across Digital Retail, Sales Ops, field teams, and dealers.
• Research customer expectations, eCommerce trends, and competitive/technology landscapes to bring fresh perspectives and inform future platform improvements.

WHAT WE ARE LOOKING FOR.

• Currently enrolled in a bachelor's or master's degree program at an accredited college or university.
• US Work Authorization required.
• Minimum cumulative GPA of 3.0 (overall, not just major).
• Completed at least 60 college credit hours at the time of application.
• Ability to work full-time (36.25 hours/week).
• Must submit an unofficial college transcript with your application.
• Prior BMW Group experience.

WHAT YOU SHOULD BRING.

• Field of Study: Business Administration, Business Analytics, Data Analytics, Information Systems, Finance, Economics, Marketing, Automotive Management, or a related field.
• Business fluent English.
• Preferences:
  • Strong analytical mindset combined with an interest in customers, digital products, and technology.
  • Genuine curiosity about how digital experiences can simplify and improve the way customers shop for and purchase vehicles.
  • Advanced knowledge of Microsoft Excel; experience with Power BI, Tableau, or similar visualization tools.
  • Interest in data automation and process improvement; experience with tools such as Power Query, SQL, Python, Alteryx, or similar technologies.
  • Ability to organize and analyze large datasets and identify meaningful trends.Strong attention to detail and commitment to data accuracy.
  • Ability to translate analytical findings into clear and concise business insights.
  • Strong PowerPoint and presentation skills.
  • Good communication and collaboration skills.
  • Ability to work independently while contributing effectively within cross-functional project teams.
  • Interest in the automotive industry, digital customer experiences, eCommerce, dealership operations, and data-driven performance management.

WHAT YOU CAN LOOK FORWARD TO.

• Medical insurance coverage.
• Paid time off in addition to company paid holidays where eligible.
• Hybrid work environment.
• Access to the Intern Vehicle Lease Program.

Relocation assistance is not available for this position. This is a hybrid role that requires in office days.

Undergraduate students: Hourly rate is $25.30.
Graduate students: Hourly rate is $32.20.

The selected student's academic level will be used to determine the final pay rate. This statement is in accordance with state and local pay disclosure requirements.

As part of the hiring process, you may be required to successfully pass a background check. A satisfactory completion of a background investigation including verification of education, prior employment, criminal history, credit check history, and pre-employment drug screen to the extent permissible under applicable state law, is a condition of your offer of employment and your continued employment. The results of your background investigation are satisfactory and acceptable in the sole judgement and discretion of BMW Shared Services, LLC.

Even more so than the generous compensation and benefits, the culture and values of BMW of North America makes it the ultimate working environment. These values are Responsibility, Appreciation, Transparency, Trust, and Openness. We allow these values to guide the way we conduct ourselves and our business.

BMW in the United States is an equal opportunity employer. It is the policy of BMW Group in the United States to provide equal employment opportunity (EEO) to all qualified persons regardless of age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.