Intern, Experiential Marketing - Summer 2026

As an independent group of companies, the BMW Group has a commitment to creativity and breakthrough ideas that goes well beyond the racetrack. In order to continuously create ultimate driving machines, we drive our growth and design excellence by staffing our teams with individuals who are innovative and always looking for the next great idea. If you share our vision and view yourself as an independent, creative thinker, we invite you to join our team in this exceptional role located in Woodcliff Lake, NJ.

The intern will support the Experiential Marketing Department in the definition, planning, execution and reporting of events across multiple fields (sports marketing, driving programs, arts and culture, internal events and conferences).

Key Responsibilities:

• Supporting the experiential marketing team in all possible stages of event planning (e.g. defining event content, location and dates, liaising with agency partners, reviewing creative, analyzing offers, creating purchase orders, etc.)
• Supporting the experiential marketing team on several projects across the department, including reporting post-event, vehicle loaner agreement preparation and circulation, evaluation of partnership proposals, etc.
• Being responsible for own projects including discussions with internal business partners as well as external service providers, agencies and customers
• Research and data analysis (i.e. KPI trends and evolution YOY, competitor analysis across various experiential fields, etc.)
• Creating and maintaining purchase orders and purchasing processes in SAP and web-based IT-solution

Join the BMW North America team and enjoy a high-performance Total Rewards package that may include:

• Medical Insurance
• All with options for $0 Employee contribution
• Paid Time Off in addition to Company paid holidays where eligible
• Hybrid work environment
• Intern Vehicle Lease Program

The hourly rate for Undergraduate students is $25.30

The hourly rate for Graduate students is $32.20

The selected students academic level will be used to determine the final pay rate. This statement is in accordance with state and local pay disclosure requirements.

Even more so than the generous compensation and benefits, the culture and values of Shared Services make it the ultimate working environment. These values are Responsibility, Appreciation, Transparency, Trust, and Openness. We allow these values to guide the way we conduct ourselves and our business.

At BMW, we are driven by diversity, equity, and inclusion. We are proud to be an Equal Opportunity Employer and are welcoming of all individuals, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

Requirements:

• Currently enrolled in a bachelor or master's degree program at an accredited college or university
• Possess a minimum cumulative GPA of 3.0 (not just in major)
• Have completed at least 30 college credit hours at time of application
• Field of Study: Marketing, Business Administration or related field
• Must attach a copy of unofficial college transcript
• Ability to work full-time (36.25 hours/week)
• Prior BMW Group experience (applicable to international J1 students only)
• Computer skills in Microsoft products including Excel, Word & Power Point
• Possess a valid drivers license and a clean driving record
• Excellent time-management skills; ability to prioritize and handle multiple tasks simultaneously
• Self-motivated, adaptable to a dynamic environment

Preferences:

• Knowledge of SAP