Business Skills, Campaigns, Data Analysis, Data Quality, Data Structures, Financial Analysis, Google Analytics, Identify Issues, Marketing, Performance Analysis, Problem Solving Skills, Reporting Dashboards, Reporting Skills, Requirements Management, Root Cause Analysis, Tableau, Trend Analysis
- Partner with marketing stakeholders to support campaigns and initiatives, providing data-driven insights that inform decision-making
- Translate business questions into clear reporting requirements and actionable analysis
- Build, maintain, and enhance dashboards and reports (primarily in Tableau), including working with calculated fields and underlying data structures
- Analyze marketing performance data to identify trends, opportunities, and areas for optimization
- Work with a variety of data sources (e.g., Google Analytics, marketing platforms, internal systems) to gather, validate, and connect data
- Troubleshoot data, tracking, and reporting issues-digging into tools and underlying logic to identify root causes and recommend solutions
- Support the development and maintenance of marketing tracking (e.g., tagged links, QR codes, etc.) to ensure data accuracy and consistency
- Conduct ad hoc analysis and contribute to larger projects, including identifying opportunities to improve reporting capabilities or processes
- Learn and adapt quickly across tools and systems, building technical skills and business context throughout the internship
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The Medical Protective Company