Intern - Social Media Marketing/Parks and Recreation

Intern - Social Media Marketing/Parks and Recreation

Schedule: Up to 30 hours per week

Creative. Trend-spotting. Ready to turn parks, programs, and playground moments into scroll-stopping content.

What You'll Do Working under the direction of the Manager of Communications, you'll support Parks and Recreation's marketing efforts with a strong focus on social media strategy, content creation, and community engagement. You'll help bring programs, events, and initiatives to life online-ensuring our messaging connects with youth, parents, and the broader Fort Wayne community in meaningful and engaging ways.

Key Responsibilities

• Develop and adapt content ideas into organized content calendars across Facebook, Instagram, X, TikTok, YouTube, and LinkedIn
• Create engaging graphics, short- and long-form video, captions, hashtags, and links aligned with brand standards and program goals
• Monitor comments and messages to support positive, timely, and accurate community engagement
• Assist with tracking analytics, evaluating engagement trends, and recommending improvements to increase reach and impact
• Support social media campaigns tied to department events, programs, and seasonal initiatives

What You Bring | Education & Experience

• High school diploma or equivalent, with college coursework or training in Marketing, Communications, Media Relations, Journalism, English, Graphic design or related field
• Experience using major social media platforms for content creation and engagement
• Strong writing skills with the ability to create age-appropriate, family-friendly content
• Ability to exercise sound judgment and maintain professionalism in public-facing communications

Preferred Certifications

• Valid Indiana Driver's License (if operating a City vehicle)

Technical Skills & Knowledge

• Proficiency in Microsoft Word and Excel
• Experience with Adobe InDesign, Photoshop, and Illustrator
• Understanding of marketing principles, media relations, and social media analytics
• Awareness of audience behavior and content consumption trends across platforms

Why Work for the City of Fort Wayne This internship offers hands-on experience managing real platforms with real impact. You'll build your portfolio while helping connect families and youth to programs that enrich our community. At the City of Fort Wayne, you'll gain meaningful experience, mentorship, and the opportunity to contribute to initiatives that make a difference every day.

Equal Opportunity Employer

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