Internal Communications & Marketing Manager

PetSmart Charities is a mission-driven nonprofit committed to making the world a better place for pets and all who love them. With over $600 million granted to organizations across the U.S., Puerto Rico, and Canada, we’ve made a meaningful impact – helping millions of pets find loving homes, expanding access to affordable veterinary care, fighting pet hunger, and providing disaster response in times of crisis.

Collaborative Work Environment:
At PetSmart, teamwork and connection are core to how we thrive. This role is based at our Phoenix Home Office, with an expectation of working a minimum of four days in the office each week. In a standard work week, associates may work up to one remote “flex day” (with leader approval). Our hybrid approach is designed to foster strong collaboration while also supporting flexibility and individual success.

The Internal Communications & Marketing Manager is responsible for developing and executing integrated communications strategies and marketing campaigns that engage and inspire PetSmart customers and store associates in support of the PetSmart Charities mission. This role leads internal store communications for PetSmart Charities tied to key campaigns, adoption initiatives, fundraising efforts, and evergreen communications.

Additionally, this position serves as part of the Integrated Marketing team, leading marketing campaigns primarily focused on adoption initiatives and in-store events. Working in close partnership with PetSmart Store Operations and cross-functional PetSmart and Charities Marketing teams, this role supports end-to-end campaign planning and execution, helping translate broader marketing strategies into actionable communications and effective store-level execution.

Key Responsibilities

Internal Communications

• Own associate-facing store communication strategy and execution in support of adoption and fundraising campaigns, delivering high-quality content that drives awareness, engagement, and participation across stores.
• Partner closely with the PetSmart Store Operations, Charities Marketing and Programs teams to plan, develop, and deliver communications that effectively cascades from field leadership to store associates.
• Lead communications for policy updates, program changes, and key initiatives, ensuring store associates are informed, prepared, and aligned to execute organizational priorities.
• Collaborate with the partner comms lead to develop aligned and complementary communications for store associates and adoption partners, ensuring consistency across audiences.

Integrated Campaigns & Marketing Support

• Lead end-to-end planning and execution of marketing campaigns, particularly adoption-focused initiatives, securing leadership alignment on strategy, timelines, deliverables, and KPIs.
• Drive cross-functional alignment and execution across Charities and PetSmart teams, ensuring campaigns are delivered seamlessly across channels and achieve intended results.
• Own development and delivery of campaign tactics, ensuring on-time, high-quality execution, while leading performance tracking, reporting, and optimization.
• Serve as lead for in-store signage supporting integrated marketing campaigns and evergreen communications, partnering cross-functionally from briefing and project management through execution.

Qualifications:

• Bachelor’s degree in communications, marketing, public relations, or a related field.
• 5 years of experience in internal communications, marketing, or a related field, with experience developing and executing communication strategies and campaigns.
• Strong writing and editing skills, with the ability to adapt messaging for a variety of audiences and formats while maintaining brand consistency.
• Experience leading integrated marketing campaigns or cross-channel initiatives; experience with retail or frontline audiences is a plus.
• Strong project management and organizational skills, with the ability to manage multiple priorities and collaborate effectively across teams.
• High level of professionalism, personal integrity, and a collaborative, team-oriented approach.

• This role requires collaboration, teamwork, and face-to-face interaction with colleagues, leaders, and/or clients.
• Being in the office ensures access to leaders, cross-functional partners, and resources necessary to make timely decisions and drive results.
• On-site presence in accordance with our FlexSmart policy supports our culture of innovation, mentorship, and engagement, which is integral to our success in developing the best team.

* This is not intended to be an all-inclusive, exhaustive list of all essential job functions for this position. PetSmart retains the right to change or assign other required job duties to this position.

At PetSmart, Anything for Pets begins with our people. Every associate plays a vital role in creating meaningful experiences for pets and their families, and we empower our teams with the tools, resources, and opportunities to grow and succeed. 

We’re more than a workplace, we’re Team PetSmart. Together, we grow, collaborate, and challenge ourselves to be the best in all we do. Our culture is built on belonging and shared purpose, where every voice and experience matters. Guided by our values, we strive to do what’s right, lead responsibly, and bring our passion for pets to life every day. Not sure if you meet 100% of the position requirements and whether you should apply? We’d still like to hear from you and encourage you to apply with us! You might be the right fit for this role or another opportunity across Team PetSmart.

Our home office offers outstanding amenities in a fun and rewarding workplace including:

• Pet-friendly environment, bring your pets to work and enjoy the on-site dog park!
• On-Site Events & Adoptions, enjoy community-building opportunities, including pet adoption days, seasonal celebrations, family events, art events, & holiday festivals
• “Top Dog” gym with equipment, fitness classes, massage therapists, personal trainers, and wellness spaces
• “Sit & Stay” Café serving fresh breakfast and lunch options, snacks, & more
• “Lil Paws” NAEYC-accredited onsite childcare facility providing high-quality early education
• Paid Volunteer Opportunities to spend time doing good for causes close to heart
• Print Center and Business Services, Dry Cleaning, Mother's Rooms, Sustainable Infrastructure & more!

PetSmart provides an equal opportunity for all associates and job applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other legally protected characteristics.