Automotive Industry, Automotive Sales, Best Practices, Coaching, Communication Skills, Continuous Improvement, Customer Experience, Customer Relations, Customer Relationship Management (CRM), Customer Relationship Management (CRM) Systems, Customer/Consumer Behavior, Data Analysis, Lead Management, Leadership, Marketing, OEM (Original Equipment Manufacturer), Online Communications, Performance Analysis, Performance Metrics, Process Improvement, Quality Management, Revenue Growth, Sales, Sales Management, Sales Operations, Social Media, Team Building, Website Traffic, eCommerce, eCommerce Sales
Internet Sales Director
Location: Pasadena, CA
Industry: Automotive – Family-Owned Dealership
Compensation: Estimated earnings of $100,000+ annually, based on experience and performance
About Us
We are a family-owned dealership in the heart of Pasadena with a strong reputation for integrity, customer experience, and growth. Our focus is on maximizing traffic, increasing volume, and building long-term customer relationships. We’re investing heavily in our digital strategy and are looking for a driven leader to take our internet sales operation to the next level.
Position Overview
We are seeking an experienced Internet Sales Director to lead and grow our online sales department. This role requires a hands-on leader who understands digital lead management, process optimization, team development, and performance tracking. If you thrive in a fast-paced, results-driven environment and know how to turn online traffic into showroom visits and sales, we want to hear from you.
Key Responsibilities
- Lead and manage the Internet Sales team to drive traffic, appointments, and sales volume
- Oversee all incoming digital leads from website, OEMs, third-party platforms, and social media
- Develop, implement, and refine internet sales processes and CRM best practices
- Monitor lead response times, appointment set/show rates, and closing ratios
- Train, coach, and hold the team accountable for performance and customer experience
- Collaborate with Sales Managers, Marketing, and Leadership to align internet strategy with dealership goals
- Analyze data, reports, and KPIs to improve efficiency and results
- Ensure consistent, professional communication across all online customer touchpoints
- Drive continuous improvement in lead quality, conversion, and follow-up strategy
Qualifications
- Proven experience in automotive internet sales or digital sales leadership
- Strong understanding of CRM systems, lead sources, and online consumer behavior
- Results-driven mindset with a passion for traffic, volume, and performance
- Excellent leadership, coaching, and communication skills
- Ability to analyze data and turn insights into action
- Professional, customer-first attitude aligned with a family-owned culture
What We Offer
- $100K+ earning potential based on experience and performance
- Established, family-owned dealership with strong leadership support
- High-volume, growth-focused environment
- Opportunity to make a real impact and shape the internet sales department
- Long-term career opportunity in beautiful Pasadena
How to Apply
If you’re ready to lead, grow, and win in a high-performing dealership environment, apply today. Confidential inquiries welcomed.
Honda of Pasadena offers:
- Extremely Competitive Salaries
- Great Benefits, including: Medical, Dental, Vision, Disability, & Life Plans
- Paid Vacation
- Paid Holidays
- Personal Days
- 401K Plan with Employer Match
- Employee Purchase Discounts
- Management Incentives
- Great Work Environment
Job Types: Full-time, Commission
Ability to Relocate:
- Pasadena, CA 91107: Relocate before starting work (Required)
Work Location: In person