Imagine what you could do here! The people here at Apple don't just create products - they build the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.
Here on the Apple Store Online team, we are responsible for Apple's largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.
We are seeking a highly strategic Investments, Planning and Insights Manager, ASO MarTech and Operations to lead global marketing investment strategy and executive reporting to join Apple Retail's worldwide performance marketing organization. This role sits at the intersection of strategy, financial operations, and advanced analytics-owning how marketing investments are planned, measured, optimized, and communicated to executive leadership.
The ideal candidate combines strong analytical rigor with executive presence, translating complex global data into clear, forward-looking insights that shape business decisions and drive measurable growth. Lead global investment strategy and financial operations while serving as the primary driver of executive-level marketing reporting and insights. Build scalable systems, deliver advanced measurement frameworks, and provide data-backed strategic guidance to senior leadership. This role is critical to ensuring marketing investments are strategically deployed, analytically measured, and clearly communicated, allowing leadership to confidently allocate capital and drive sustained global growth.Executive Reporting and Insights: own executive reporting across weekly, monthly, and quarterly cadences. Translate complex financial and performance data into clear, actionable insights, providing proactive recommendations to senior leadership and serving as a trusted strategic advisor. Global Investment Strategy and Planning: design scalable financial operations and forecasting frameworks. Oversee global budget management and implement advanced measurement methodologies (attribution, ROAS, incrementality). Leverage SQL, data warehousing, and Martech/Adtech tools to deliver actionable insights. Financial Operations and Advanced Analytics: oversee financial operations including budget forecasting, process management, and updates, ensuring all performance marketing investments are accurately tracked and aligned with company goals Process Optimization & Organizational Impact: lead cross-functional process improvements to strengthen reporting and financial transparency. Build standardized, scalable systems for planning and investment decisions to influence broader strategy.7+ years of experience in marketing analytics, performance marketing, financial planning, or investment strategy, including significant experience within a global organization Expertise in marketing attribution, ROI analysis, forecasting and budget optimization Experience driving impact and influence across cross-functional teams, including Finance, Marketing, and Analytics Proficient in SQL, analyzing data, deriving insights, and translate insights into strategic actions to guide senior management and business leaders Bachelor's degree or equivalent experienceGlobal, in-house e-commerce marketing experience, particularly with Paid Search, Paid Social, Affiliate Partners and China Platforms Experience with ROAS frameworks and incrementality measurement Advanced knowledge of dashboards and reporting tools Background in global performance marketing or digital marketing organizations Familiarity with Martech/adtech tools and marketing automation platforms Proven track record of driving process improvements and leading financial operations Proactive and ambitious approach, actively seeking opportunities to drive business growth and impact Advanced proficiency in data manipulation, data warehousing and data visualization tools (e.g., SQL, Snowflake, Tableau). MBA or Master's degree in Finance, Marketing, Data Science, or related field
We’re a diverse collection of thinkers and doers, continually reimagining what’s possible to help us all do what we love in new ways. The people who work here have reinvented entire industries with the Mac, iPhone, iPad, and Apple Watch, as well as with services, including iTunes, the App Store, Apple Music, and Apple Pay. And the same passion for innovation that goes into our products also applies to our practices — strengthening our commitment to leave the world better than we found it.
There’s a place here for every kind of brilliant. Everyone here is an innovator, or an innovator-to-be, no matter what your team or your role. So bring your passion, courage, and original thinking and get ready to share it, because every new product, service, or feature we invent is the result of people working together to make each others’ ideas stronger. Innovation at this level depends on people who represent the variety of the human experience and inspire us with their own fresh perspectives. Together, we’ll do amazing work that can make a difference in people’s lives. Including your own. Learn more about working at Apple.