IRC67367 St. Pete Pier Marketing Specialist

This is advanced professional work responsible for developing and executing innovative marketing and communications strategies that promote the St. Pete Pier as one of Florida's premier waterfront destinations. This position serves as the primary storyteller for the Pier, creating compelling content that inspires residents and visitors to experience its events, restaurants, attractions, public art, waterfront amenities and unique experiences. Work involves the planning and execution of integrated marketing campaigns across digital, social media, web, email, print and earned media channels; developing engaging written, graphic, photo and video content; managing and growing the Pier's social media presence; designing promotional materials; producing email newsletters; maintaining website content; monitoring campaign performance; and identifying creative opportunities to increase awareness and engagement. This position works closely with Pier tenants, City departments, tourism partners, event organizers, community organizations and the City's Public Information Officer to coordinate communications, respond to media inquiries, support special events and ensure consistent messaging across all platforms.

Salary: $61,736 - $98,425

Close Date: 08-11-2026 (11:59 PM)

To Qualify

Minimum Qualifications. Applicants must:

• Have a valid Bachelor's degree in marketing, journalism, public relations, digital media, advertising, or a related field.
• Possess and continue to maintain a valid Driver License.
• Have professional experience in marketing, communications, public relations, digital marketing, tourism marketing, destination marketing, or a related field.
• Have experience developing and executing integrated marketing, and communications campaigns.
• Have experience creating engaging social media content, including photography, video, graphics, and written content.
• Have experience managing social media platforms, scheduling content, monitoring engagement, and analyzing performance metrics.
• Have experience designing professional marketing materials for digital and print platforms.
• Have experience writing and editing content for multiple audiences, including websites, newsletters, social media, news releases, and promotional materials.
• Have excellent writing, editing, proofreading, and verbal communication skills.
• Possess strong interpersonal skills and the ability to build collaborative relationships with internal and external stakeholders.
• Be highly organized and able to manage multiple projects simultaneously while meeting deadlines.
• Have knowledge of AP Style and digital communications best practices.
• Be proficient with Microsoft Office Suite.

Desirable Qualifications. Preferred applicants:

• Have experience Adobe Creative Cloud, including Photoshop, Illustrator, InDesign, Premiere Pro, and Adobe Express.
• Have experience with Canva Pro or comparable graphic design platforms.
• Have experience in professional photography and smartphone photography including short-form video production and editing for social media.
• Have experience in website content management systems and social media analytics tools including Google Analytics.
• Have experience in event marketing, destination marketing, tourism, hospitality, parks and recreation or municipal communications.

Selection Process

IMPORTANT APPLICATION INSTRUCTIONS

For purposes of employment, re-employment, promotion, transfer or demotion, the most qualified applicants will be selected to continue in the hiring process. At this point, any prior criminal records will be verified. A prior criminal record will not necessarily disqualify a selected applicant from employment.

The City of St. Petersburg is committed to a Drug Free Workplace and compliance with the Department of Transportation (DOT) drug testing rules. Applicants may be required to successfully complete pre-employment drug testing and/or medical exams.

How To Apply

Apply online at www.stpete.org/jobs - Select See Open Jobs. City employees must use the Current City Employee link or use a City computer to access iRecruitment Employee Candidate. The City of St. Petersburg is committed to affirmative action and equal opportunity employment, and encourages individuals with disabilities and veterans to apply for posted positions. In accordance with Chapter 295 of the Florida Statutes, qualified servicemembers/veterans and the spouses/family members of certain servicemembers/veterans receive preference/priority in employment. Eligible applicants are responsible to apply for Veterans' Preference at the time of submission of any job application. Reasonable accommodations may be made for qualified individuals with disabilities to apply, to interview for positions and to perform the essential job functions.

LocationSaint Petersburg, FL, USMinimum Salary61736CurrencyUSDAmount of TravelWork At Home