Journey Specialist II

Journey Specialist II, Growth & Journey Marketing (Senior Journey Specialist)

As the Senior Journey Specialist, you will be responsible for the day-to-day development and execution of email marketing campaigns as well as other digital marketing channels to drive engagement. The ideal candidate will be data-driven, detail-oriented, and creative, with a strong ability to balance hands-on execution with strategic thinking.

This is a highly collaborative and hands-on role that requires the ability to execute at the campaign level, build streamlined and repeatable processes, andmaintain a clear focus on driving toward "big picture" goals and objectives.

This role combines strategic partner engagement and lifecycle marketing with hands-on development, including programming standalone, automated and journey-based emails using proprietary software and Velocity to deliver personalized, data-driven messaging at scale.

Responsibilities:

• Develop and execute targeted marketing campaigns using proprietary software and Velocity scripting to create engagement across multiple channels, including email, SMS, push, and digital advertising
• Work with team members and cross-functional teams to ensure successful execution of campaigns, develop audiences and creative, and identify strategic growth opportunities by leveraging data and insights.
• Utilize customer data and segmentation with conditional logic, dynamic content and personalization rules to personalize messaging and increase relevance
• Ensure accurate rendering and functionality across devices, browsers, and email clients
• Conduct thorough QA testing and troubleshoot rendering, logic, or deliverability issues
• Conduct ongoing A/B testing to optimize campaigns and increase the effectiveness of marketing programs.
• Develop strong working relationships and collaborate with internal and external partners and product owners to understand and translate their vision into actionable business requirements and scalable solutions.
• Analyze and monitor campaign performance. Provide recommendations and apply learnings to optimize future campaign performance
• Maintain thorough documentation of campaigns and processes and adhere to GEICO email development standards and best practices
• Develop and maintain reusable email templates and modular components
• Act as subject matter expert and communicate performance results, strategy, and make recommendations to internal partners. Contribute to business reviews
• Own and lead deep sales-enablement integrations between email marketing platform and CRM tool
• Stay current with industry trends and best practices
• Other projects as assigned

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or related field
• 3+ years of relevant email marketing experience using platforms such as Salesforce Marketing Cloud, Adobe Campaign, Cheetah Digital, Braze, Movable Ink, Validity, etc.
• Hands on knowledge of end-to-end email and digital marketing concepts and processes, including but not limited to campaign set up and deployment, copywriting, design, audience targeting and segmentation, deliverability, CRM (Customer Relationship Management), best practices, QA, A/B testing, and legal compliance
• Demonstrated ability to work collaboratively with cross-functional teams
• Experience with Velocity, HTML, and CSS coding, with a strong foundation in coding fundamentals
• Solid understanding of personalization, dynamic content, and data-driven marketing
• Basic knowledge of Adobe Photoshop and Adobe Dreamweaver, or comparable tools
• Experience with A/B testing and optimization strategies
• Ability to balance multiple projects and changing requirements, with strong troubleshooting skills
• Strong proficiency with Microsoft Office, especially Excel and PowerPoint
• Highly detail-oriented, data-driven, self-starter, innovative and analytical
• Excellent interpersonal, written, and oral communication skills
• Proven track record of achieving results in a matrixed environment
• Demonstrable aptitude for learning new skills, programs, and processes
• Strong organization and project management skills with the ability to manage multiple deadlines and priorities in a fast-paced environment

Preferred Qualifications:

• Experience supporting triggered, lifecycle, or behavioral email programs
• Familiarity with CRM data structures and marketing data integrations
• Basic level knowledge of SQL
• Experience in the Insurance, Financial Services, Telecom or other subscription-based businesses

Location:

• Hybrid - 3 days/week onsite and 2 days remote
• Bethesda, MD, New York, NY, Cleveland, OH, or Chicago, IL
• Remote will be considered
• Travel 10% Events and meetings

Annual Salary $97,375.00 - $172,200.00

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate's work experience, education and training, the work location as well as market and business considerations.

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

The GEICO Pledge:

Great Company: At GEICO, we help our customers through life's twists and turns. Our mission is to protect people when they need it most and we're constantly evolving to stay ahead of their needs.

We're an iconic brand that thrives on innovation, exceeding our customers' expectations and enabling our collective success. From day one, you'll take on exciting challenges that help you grow and collaborate with dynamic teams who want to make a positive impact on people's lives.

Great Careers: We offer a career where you can learn, grow, and thrive through personalized development programs, created with your career – and your potential – in mind. You'll have access to industry leading training, certification assistance, career mentorship and coaching with supportive leaders at all levels.

Great Culture: We foster an inclusive culture of shared success, rooted in integrity, a bias for action and a winning mindset. Grounded by our core values, we have an established culture of caring, inclusion, and belonging, that values different perspectives. Our teams are led by dynamic, multi-faceted teams led by supportive leaders, driven by performance excellence and unified under a shared purpose.

As part of our culture, we also offer employee engagement and recognition programs that reward the positive impact our work makes on the lives of our customers.

Great Rewards: We offer compensation and benefits built to enhance your physical well-being, mental and emotional health and financial future.

• Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family's overall well-being.
• Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
• Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
• Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.