Position Overview The Junior Marketing Manager, North America (DTC & eCommerce) supports the planning, execution, and optimization of marketing initiatives across Direct-to-Consumer, Amazon, and Affiliate channels. This role helps adapt global strategies into locally relevant executions and contributes to driving brand awareness, engagement, and conversion through data-informed decision making. This individual works closely with cross-functional teams and external agencies to help deliver a best-in-class digital customer experience. Responsibilities include supporting online merchandising, content execution, analytics, and full-funnel performance to contribute to the growth of BABOR’s eCommerce business. Key Responsibilities Marketing Strategy & Execution • Support the planning and implementation of North American DTC marketing initiatives and strategies. Customer Journey & Experience Optimization • Partner with regional and global teams to identify friction points and support testing and optimization efforts. Cross-Functional & Agency Management
Analytics, Insights & Reporting • Support tracking and analysis of eCommerce KPIs such as sessions, conversion rate, AOV, content adoption, open/click rates, and channel revenue. Campaign Development & Execution • Support the development and execution of 360° campaigns tailored to North American audiences. Commercial • Assist in tracking revenue-related KPIs (sessions, conversion rate, AOV, repeat purchase rate). |
| Location | Aventura, Florida |
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