The Junior Digital Marketing Manager will demonstrate a clear understanding of business needs and goals to plan and execute digital marketing strategies that deliver excellent results and ROI. This role works collaboratively to coordinate and manage digital campaigns to implement a winning marketing strategy.Essential Job FunctionsCreate and execute digital marketing strategiesPerform keyword, competitor, industry, and content development researchOptimize paid ad campaigns and manage ad spendPlanning, development and execution of digital programs and campaigns, including website strategy, budget, design, and social media.Track KPIs through digital analytics and reporting to ensure strategies are achieving client objectives and producing ROIManage the call tracking platformExecute continual research and learning to stay aware of trends within the industryPrioritize tasks and manage time appropriately to meet short and long-term deadlinesManage the digital marketing calendarWork to maintain the online presence and reputation of the companyWorking closely with marketing to establish and maintain brand awareness and consistencyWorking closely with graphic designers to ensure content consistencyWork closely with Sales to ensure the effectiveness of each campaignKey ResponsibilitiesMarketing Strategy & Brand SupportWebsite Strategy, UX & SEO CollaborationDigital Advertising & Lead Attribution SupportGoogle Business Profile (GBP) Optimization & InfrastructureReputation Management & Customer Experience Platforms Birdeye Management & TrainingCommunication Systems & Call Platform Support (8x8)Process Improvement & Workflow Modernization8. Customer Communication EnhancementsReporting, Analytics & System MonitoringTraining & Ongoing Operational Support#J-18808-Ljbffr