Junior Marketing Specialist

Job Description

About Our Company

Our Company is a modern staffing and recruitment company dedicated to connecting exceptional talent with leading employers across Europe and North America. We combine innovative recruitment strategies, technology-driven solutions, and personalized service to help organizations attract, hire, and retain top professionals. As our company continues to grow, we're seeking a creative and data-driven Junior Marketing Specialist to strengthen our digital presence and support our talent acquisition initiatives.

Position Overview

We are seeking a strategic, bilingual marketing professional who is passionate about digital marketing, employer branding, and recruitment advertising. In this role, you will help expand Our Company's online visibility while supporting marketing initiatives that attract both employers and job seekers. Leveraging AI-powered marketing tools, you'll develop engaging campaigns, optimize digital content, and ensure our brand remains a trusted staffing partner in today's competitive hiring landscape.

Key Responsibilities

Bilingual Digital Marketing Campaigns

• Plan, execute, and optimize bilingual digital marketing campaigns that promote Our Company's recruitment services across multiple digital platforms.

• Monitor campaign performance using analytics and continuously improve engagement, lead generation, and return on investment.

Content Marketing & Social Media Management

• Create, schedule, and manage engaging bilingual content across LinkedIn, Facebook, Instagram, WeChat, and other relevant social media channels.

• Utilize AI-assisted marketing tools to produce professional, high-quality content while maintaining consistent brand messaging and cultural relevance.

• Support employer branding initiatives that increase awareness among clients, candidates, and industry professionals.

Recruitment Marketing & Client Support

• Collaborate with recruiters and account managers to promote open positions, hiring campaigns, and recruitment events.

• Assist clients in enhancing their employer brand and digital recruitment presence through optimized online marketing strategies.

• Improve visibility across search engines, job boards, and AI-powered search platforms using SEO and Answer Engine Optimization (AEO) best practices.

Marketing Quality Assurance

• Review, edit, and refine AI-generated marketing content to ensure accuracy, professionalism, brand consistency, and cultural appropriateness.

• Maintain high editorial standards across all digital communications and promotional materials.

Performance Analysis

• Track marketing KPIs, website traffic, candidate engagement, and campaign effectiveness.

• Prepare reports and recommend improvements based on marketing data and performance insights.

Qualifications

• Fluent in both English and Chinese (reading, writing, speaking, and typing).

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field preferred.

• Experience with digital marketing, recruitment marketing, staffing, or employer branding is highly desirable.

• Strong understanding of SEO, AEO, social media marketing, content strategy, and digital advertising.

• Experience using generative AI tools for content creation, research, image generation, and workflow automation.

• Familiarity with Google Analytics, social media analytics, and digital marketing performance metrics.

• Excellent written and verbal communication skills.

• Strong organizational skills with the ability to manage multiple projects and meet deadlines.

• Detail-oriented with a collaborative mindset and a passion for continuous learning.

Why Join Our Company?

At Our Company, we're redefining how companies find talent and how professionals discover meaningful career opportunities. Our mission is to bridge employers with exceptional candidates through innovative recruitment solutions, technology, and personalized service.

As we continue building an AI-powered recruitment ecosystem, we're investing in advanced digital marketing, intelligent automation, and data-driven talent acquisition strategies that help our clients stay ahead in today's evolving hiring market.

Joining Our Company means becoming part of a forward-thinking team where innovation, collaboration, and professional growth are encouraged every day. You'll have the opportunity to work with experienced recruitment professionals, leverage cutting-edge AI marketing technologies, and make a meaningful impact on both employers and job seekers across North America.

If you're passionate about digital marketing, recruitment, AI innovation, and building brands that connect great people with great opportunities, we'd love to hear from you.

Job Type: Full-time