Our story began 75 years ago when the Herschend family discovered wonder deep in an Ozark Mountain cave—and chose to share it with the world. Today, Herschend is the largest family-held themed attractions company, with over 40 leading attractions and immersive experiences that reach audiences worldwide.
While each brand offers something unique, all are united by a shared purpose: Bringing Families Closer Together by Creating Memories Worth Repeating®. Our passionate hosts make this purpose possible through everyday acts of love and service—what we call Heartspitality®—the intersection of heart and hospitality.
As an equal-opportunity employer, we strive to provide environments where every host, guest, and partner feel welcome, valued, and loved. We firmly believe that words and actions matter, which is why all individuals are to be treated equally and with respect.
Promotional Calendar: Design promotional calendar for ticket promotions. Execute ticket promotions on website/ecommerce, social media, email, and partner with media team for paid media executionWe are currently looking for a:
Kennywood - Marketing Director
Roles & Responsibilities:
Roles & Responsibilities:
Establish a holistic and integrated approach to marketing, sales, public relations, and promotions to grow Kennywood and Sandcastle’s attendance and revenue
Coordinate and oversee park marketing and media budgets, plans, and promotional activities to meet attendance and revenue goals
Lead activations to achieve ticket and Season Pass sales, attendance, ticketing revenue, and social media engagement goals
Collaborate with stakeholders to develop annual plans and budgets
Direct, mentor and develop the sales and marketing team
Oversee owned channels for both parks, collaborate with the Park Support Center on Paid media plans
Develop an understanding of the local market with a focus on opportunities to grow business
Coordinate with agencies, Park Support Center, and other stakeholders to ensure fluidity of marketing plans and execution
Research, analyze and monitor financial, technological and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized
Execute weekly performance reviews of the business, identifying challenges, solutions and opportunities
Represent Kennywood and Sandcastle with partners, sales clients, PR/earned media efforts and in the community
Lead and ensure proper marketing brand and standards are being utilized at the parks, including signage, printed materials, etc.
Support Kennywood and Sandcastle events and entertainment teams with planning and activating marketable consumer events/activations
Collaborate with other park departments to continually improve and deliver quality guest experiences to customers throughout all areas of operation
Participate in the Manager on Duty program, as needed
Skills:
Communication: Highly developed interpersonal, verbal and written communication skills, including customer service skills; ability to communicate clearly, concisely and persuasively with a wide range of diverse populations. Represent the Company well internally and externally and convey a professional and positive image of the organization and business affiliates
Leadership: Sales Strategist with the ability to lead a regional team in attracting new sales groups and maintaining current groups
Problem Solving/Analysis: Define problems, research and collect data, draw valid conclusions and execute remedial strategies in a timely manner
Executive Presence: Represent the Company well internally and externally; convey a professional and positive image of the organization and business affiliates
Flexibility: Handle multiple priorities simultaneously; maintain a flexible work schedule to meet changing demands for multiple concurrent projects
Computer Proficiency: MS Office Suite (Excel, Word, Outlook, Access, Powerpoint), Experience with Salesforce CRM
Education and Experience:
Language: Ability to read, write, and speak fluent English; Spanish or other bilingual language skills are a plus.
Requirements:
Physical Requirements:
Working Conditions:
Team member benefits:
Why Kennywood?
We truly believe that where you work matters and, as a theme park company, we like to think we know a thing or two about what makes people happy.
Perks and Benefits:
Competitive compensation
Comprehensive health and wellness package
401k Savings and Investment plan
Free admission to Kennywood and other parks
A generous paid time off program
Do not miss the chance to spark your career now!