Lead Access Marketing IZERVAY

Lead, Access Marketing IZERVAY

About Astellas

Astellas is a global life sciences company committed to turning innovative science into VALUE for patients. We provide transformative therapies in disease areas that include oncology, ophthalmology, urology, immunology and women's health. Through our research and development programs, we are pioneering new healthcare solutions for diseases with high unmet medical need. Learn more at Astellas.com.

Are you driven to make a real difference in the lives of patients?

We're seeking passionate individuals who thrive in dynamic environments, embrace new ideas, and aren't afraid to take intelligent risks. People who act with unwavering integrity and are deeply committed to making a tangible impact.

Purpose & Scope

Geographic atrophy (GA) is an advanced form of dry age-related macular degeneration that causes progressive loss of central vision. IZERVAY is an innovative treatment recently approved for GA which has become the #1 prescribed treatment for new patients with GA. However many patients remain untreated as adoption is constrained by practice capacity and operational readiness.

The Lead, Access Marketing, IZERVAY is responsible for educating ophthalmology practices on identifying, evaluating and treating appropriate GA patients through operational excellence and workflow optimization. This role requires a strategic, execution-oriented access marketer with a strong understanding of the U.S. retina practice environment, buy-and-bill dynamics, patient access workflows, and the operational barriers that impact treatment initiation and continuity.

Role and Responsibilities

• Lead insight generation through market research, advisory boards, field feedback, claims data, and customer engagement to identify operational barriers and prioritize solutions.
• Identify, synthesize, and codify best-in-class GA treatment operations from high-performing ophthalmology and retina practices into a practical, replicable playbook.
• Develop workflow tools, operational checklists, patient journey resources, staff education materials that help practices integrate GA treatment into existing clinic operations.
• Create impactful marketing resources that communicate the burden of GA, elevate urgency around appropriate patient identification, and support practices in identifying and activating eligible patients.
• Design and lead execution of speaker programs, peer-to-peer content, and non-personal promotion.
• Ensure effective and compliant communication of the Ophthalmology GPO pricing rebate program which is communicated to customers by the Regional Key Account Leads (RKALs) or other appropriate Astellas employees.
• Develop KPIs and performance dashboards to evaluate program reach, engagement, practice adoption, customer satisfaction and overall business impact.
• Partner with national and regional key account leads (NKALs and RKALs) to develop customer engagement strategies for practice administrators, C-suite leaders and office managers
• Manage agency partners, budgets, timelines, MAP/MLR submissions, and executional trade-offs while ensuring all activities comply with Astellas policies and applicable legal, regulatory, privacy, and promotional requirements