Lead Analyst, Site Analytics

Lead Analyst, Site Analytics

Location: Cambridge, MA / Hybrid 

(This role requires working in-office 3 days per week: Tuesday, Wednesday, and Thursday.)

About us:

EverQuote is a leading AI-powered growth solutions partner for regulated property and casualty insurance entities, enabling the largest insurance carriers and thousands of agents to maximize customer acquisition across digital channels. Fueled by our proprietary data assets and our AI traffic engine, EverQuote is transforming the way providers attract and engage consumers to grow market share.

Joining our team puts you at the forefront of this transformation. You will collaborate with a group of builders to solve complex problems and reshape a massive industry. If you want to drive real-world impact and do the best work of your career, you’ve found your home. We move fast, follow the data, and hold ourselves to high standards. If that's how you work too, this is the role for you.

As the Lead Analyst, Site Analytics, you will own conversion rate optimization and site analytics for EverQuote. You will start focused on one of our core business areas and grow over time to own site analytics across all areas, responsible end to end for understanding how consumers move through our sites, why they convert or drop, and how traffic is orchestrated and distributed across sites and monetization paths, and for turning that understanding into revenue.

You will report to the Analytics Lead, and work closely with Product, Engineering, and Design. This role starts as an individual contributor, but it is built to grow. We are specifically looking for someone who wants to become a manager and eventually build and lead a site analytics team.

What you’ll do:

CRO & Site Funnel Analytics

• Own conversion rate optimization and funnel analysis for your area, starting with the business area you are assigned: full-form and funnel diagnosis, drop-off analysis, and site performance monitoring.
• Turn analysis into concrete recommendations that move conversion and revenue, and own the outcomes.

Traffic Orchestration & Distribution Analysis

• Analyze how traffic is routed, allocated, and distributed across sites and monetization paths, and where the opportunities and leaks are.
• Own the end-to-end view from traffic coming in to revenue going out, connecting site behavior to distribution decisions.

Experimentation & Measurement

• Design, size, and run experiments with rigor (significance, power, and variance-reduction approaches), and know when to call them.
• Build measurement frameworks that tie site and distribution changes to revenue, and produce clear readouts for technical and non-technical stakeholders.

Cross-Site Expansion

• Start in one business area and build repeatable frameworks and tooling that generalize, so your work scales from one area to all three.
• Become the go-to person for site analytics across all of EverQuote’s business areas over time.

Tooling, Automation & Knowledge Sharing

• Build dashboards and tools, automate recurring reporting, and document your work so it is usable by others.
• Serve as a technical resource for the team and mentor more junior analysts, consistent with the path toward managing.

Cross-Functional Leadership & Collaboration

• Partner closely with Product, Engineering, and Design to align on priorities and ship changes.
• Grow into people leadership: driving alignment, mentoring, and eventually building and leading a team.

What you bring to the team:

• 5+ years of experience in analytics, with a focus on CRO, site, product, or growth analytics.
• Bachelor’s degree in Statistics, Mathematics, Economics or related field OR demonstrated analytical ability or equivalent hands-on professional experience.
• Strong track record of end-to-end analysis: framing an ambiguous problem, doing the work, and landing a recommendation that drove a decision.
• Proficient in SQL, comfortable querying and shaping large datasets independently (Snowflake a plus).
• Solid experimentation and A/B testing depth: significance, power and sample sizing, and ideally variance-reduction techniques.
• Strong funnel and conversion analysis skills.
• Comfortable using AI tools to accelerate your work, and eager to build them into how you analyze, monitor, and ship.
• Clear written and verbal communication with technical and non-technical stakeholders.
• Interest in growing into management, ideally with some experience mentoring or leading others.

Nice to have (but not required):

• Experience with dbt or warehouse modeling and BI tools.
• Marketplace, lead-gen, or ecommerce funnel experience.