Lead Generation Coordinator

The Driver Recruitment Marketing Coordinator supports the execution of day-to-day marketing activities aimed at attracting and engaging CDL drivers and other fleet talent pools. They focus on tactical execution, including posting jobs, managing recruitment outreach campaigns, and supporting social media and digital marketing efforts. They work closely with Fleet Recruiting, corporate Talent Acquisition, and Marketing teams to ensure job opportunities are effectively promoted across multiple channels and remain brand aligned. The ideal candidate is detail-oriented, creative, and comfortable working in a fast-paced, high-volume environment.

Responsibilities:

• Post and maintain driver job listings across major job boards, social media, and niche websites.
• Execute CDL driver sourcing efforts, including resume searches, database sourcing, and outreach.
• Support bulk outreach and drip campaigns (email and/or text) to engage prospective drivers.
• Assist in creating and updating recruitment marketing content, including job ads, emails, and social posts.
• Develop basic graphic assets and marketing copy to support recruitment campaigns.
• Monitor job postings and campaigns to ensure accuracy and consistency across platforms.
• Execute paid search and social media campaigns in support of recruitment efforts.
• Track and report on basic campaign performance metrics (e.g., clicks, applications, open rates).
• Manage and update job feeds and assist in troubleshooting posting issues.
• Coordinate with vendors and job boards to ensure job visibility and performance.
• Support social media efforts by scheduling and posting recruiting-related content.
• Assist with employer brand project initiatives related to driver and corporate recruiting.
• Maintain marketing assets and materials in support of recruitment teams.
• Support recruiting and marketing teams with ad hoc creative projects and campaign execution.
• Maintain supervision of inventory for employee clothing, gifts, and promotional items for job fairs, engagement events, etc.
• All other duties as assigned to meet evolving business needs.

Qualifications:

• Education: Undergraduate degree in Marketing, Communications, Business, or related field from an accredited college or university.
• Experience: Prior experience in marketing, recruiting, or communications preferred (internships included).
• Strong written communication skills with the ability to create clear, engaging content.
• Experience or familiarity with social media platforms and job boards (Indeed, Facebook, etc.)
• Basic understanding of digital marketing concepts (email campaigns, social media, online ads, conversion rates/performance).
• Detail-oriented with strong organizational and time management skills.
• Proficiency in Microsoft Office; familiarity with design and digital asset tools (Canva, Adobe Creative Suite, etc.)
• Working experience with Google Analytics and other web analytics tools preferred.
• Previous experience with social and email tools such as Hootsuite and Constant Contact, marketing automation, and/or web development preferred.
• Awareness of industry benchmarks, best practices, market trends, competitor activity analysis and brand reputation/sentiment analysis.
• Demonstrated discretion and confidentiality in handling and protecting sensitive information.
• Technical: Proficient with common office technologies, including Windows PCs, Microsoft O365 (Outlook, Word, Excel, PowerPoint, etc.) and web conferencing (Teams, Zoom, Webex, etc.)
• Environment: Comfort commuting to/from and working in a 100% on-site setting (listed in this posting), with travel for related meetings/events.